INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1749
  • Access Fee: ₦5,000 ($14)
  • Pages: 40 Pages
  • Format: Microsoft Word
  • Views: 236
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Abstract
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.


Table of Content
Cover Page I
Title Page Ii
Certification Iii
Dedication Iv
Acknowledgement V
Abstract Vii
Table of Content Viii
List of Tables Xi

Chapter One: Introduction
1.1 Background of The Study 1
1.2 Statement of The Problem 5
1.3 Objective of The Study 5
1.4 Research Questions 6
1.5 Hypotheses 6
1.6 Scope of the Study 6
1.7 Significance of the Study 7
1.8 Operational Definition of Significant Terms 7

Chapter Two: Review of Literature
2.1 Introduction 8
2.2 Review of Concepts 8
2.3 Review of Related Studies 16
2.4 Theoretical Framework 17
2.5 Summary of Literature Review 17

Chapter Three: Research Method
3.1 Introduction 18
3.2 Research Design 18
3.3 Population of Study 19
3.4 Sampling Technique 19
3.5 Description of Research Instrument 19
3.6 Validity and Reliability of Data Gathering Instrument 20
3.7 Method of Data Collection 20
3.8 Method of Data Analysis 21

Chapter Four: Data Presentation and Discussion Of Findings
4.1 Introduction 22
4.2 Data Presentation and Analysis 20
4.3 Test of Hypotheses 32
4.4 Discussion of Findings 36

Chapter Five: Summary, Conclusion and Recommendations
5.1 Introduction 39
5.2 Summary 39
5.3 Conclusion
INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1749
  • Access Fee: ₦5,000 ($14)
  • Pages: 40 Pages
  • Format: Microsoft Word
  • Views: 236
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1749
    Fee ₦5,000 ($14)
    No of Pages 40 Pages
    Format Microsoft Word

    Related Works

    Abstract The study was on the  Influence of Television on Consumer Buying Habits  of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of... Continue Reading
    Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading
    Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading
    ABSTRACT The effect of Television advertising on consumer purchasing behaviour was carried out in oshodi-isolo using Concept of advertisement, Television advertising, Consumer buying behaviour, Effect of advertising on Consumers’ behaviour, Empirical studies. Advertising through all media influences audiences, but television is one of the... Continue Reading
    ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective, subordinate to major actors in most television advertisements.  Women’s role in Television advertisements have hitherto generated series of controversial arguments both... Continue Reading
    ABSTRACT This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of survey (sampling) method of social scientific research which involves interviews using structured questionnaire. The sample size of 200 people was draw... Continue Reading
    (A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays... Continue Reading
    (A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising... Continue Reading
    ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading
    ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us