TABLE OF CONTENTS
Declaration ..................................................................................................................................... 3
APPROVAL ................................................................................................................................... 4
CHAPTER ONE ··································:······: ................................................................................. 5
INTRODUCTION .......................................................................................................................... 5
1.1 Background to the Study ........................................................................................................... 5
1.2 S_tatement bf the Problem .......................................................................................................... 6
1.3 Purpose of the Study ................................................................................................................. 7
1.4 Objectives of the Study ............................................................................................................. 7
1.5 Research questions .................................................................................................................... 7
I .6 Scope of the Study .................................................................................................................... 7
1.7 Significance of the Study .......................................................................................................... 7
CHAPTER T...,W O .......................................................................................................................... 8
LITERATURE REVIEW ............................................................................................................... 8
2.0 Introduction ............................................................................................................................... 8
2.1 Impact of New Media on Traditional Mainstream Mass Media .............................................. 8
2.2 Challenges faced by the mainstream mass media ............................................................... 10
2.3 Contributions of the Internet on the Development of New Media ......................................... 11
RESEARCH METHODOLOGY .................................................................................................. 12
3.0. Introduction ..................................... : ...................................................................................... 12
3 .1 Research Design ...................................................................................................................... 12
3.2 Study Population ..................................................................................................................... 12
3.3 Sample Size ............................................................................................................................. 13
3.4 Sample Technique ................................................................................................................... 13
3.5 Research Ipstruments .............................................................................................................. 13
3.6 Sources of Data ....................................................................................................................... 13
3.7 Data Control and Measurement .............................................................................................. 14
3.8 Data analysis ........................................................................................................................... 14
CHAPTER FOUR ......................................................................................................................... 16
PRESENTATION, INTERPRETATION AND DISCUSSION OF THE FINDINGS ................ 16
4.0 Introduction ............................................................................................................................. 16
CHAPTER FIVE ............................................................................................................................... 22
SUMMARY, CONCLUSION AND RECOMMENDATIONS ................................................... 22
5.0 Introduction .............................................................................................................................. 22
5.1 Major findings .................................. : ...................................................................................... 22
5 .2 Strengths and Limitations of the study ................................................................................... 23
5.3 Conclusion .............................................................................................................................. 23
5.4 Recommendation .................................................................................................................... 24
REFERENCES ............................................................................................................................. 25
APPENDICES .................................................................................
Appendix 1: QUESTIONNAIRE .....................................................
