TABLE OF CONTENTS
Declaration ........... .
Dedication ............... . 11
Acknowledgment ............................................................................ 111
CHAPTER ONE
INTRODUCTION
Introduction ....................................................... . . 1
Background of the Study........................................................... 2
Statement of the Problem.......................................................... 3
Significance of the Study............................................................ 4
Research Objectives................................................................. 5
Research Questions.................................................................. 5
Scope of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
CHAPTER TWO
LITERATURE REVIEW
Literature Review. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . .. . . . . . . .. . . . . .. . .. . . . . . 7
Introduction........................................................................... 7
Behavior Change .................................................................... ~.. 8
Altitude Change....................................................................... 8
Major Theories Depicting Media to Behavioral Change and Influence....... 8
Arousal Theory.. . .. . .. . .. .. .. .. . .. . .. . . .. .. . .. . .. . . .. . .. .. . .. . .. . .. . .. . .. . .. . .. . .. .. .. 8
Social Learning Theory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Inhibitions Theory .......................... .
Aggression Reduction Theory .............. .
Other Literature ............................. .
Power of Media ............................... .
Media as a Target criticism ..................................... .
School Incidents....................................................................... 11
Present day .............................. _, .................................. .._........... 11
CHAPTER THREE
METHODOLOGY
Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Introduction. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Research Design......................................................................... 13
Area of Study... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Research Instrumentals................................................................. 13
Sampling Procedure..................................................................... 14
Questionnaire............ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . 14
Observation... . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Focus Group Discussion.................................................................. 14
Data analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
CHAPTER FOUR
RESEARCH FINDING AND ANALYSIS
Research finding and analysis .......... .16
Introduction .......... .16
Focus group discussions.................................................................... 17
Interviews. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Observations................................................................................. 18
Questionnaires... . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Appendix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
CHAPTER FIVE
CONCLUSION, SUMMARIES AND RECOMMENDATIONS
Conclusion, summaries and recommendations ............................................. .26
Introduction ..................................................................................... 26
Summaries ....................................................................................... 26
Discussion of findings .......................................................................... .27
Conclusion ....................................................................................... 28
Recommendations .............................................................................. 29
