ABSTRACT
This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the significance of the study to the existing stock of knowledge in the field. The research questions, definition of the key terms, assumptions and limitations of the study were also treated in the later part of this chapter. Chapter two is a critical review of related literature. Here, works of other writers in the field of marketing and promotion were reviewed, relating their view to the research topic at hand. Chapter three clearly stated the research method to be used in carrying out the research. This includes the research design, the sample, the method of data collection and analysis. Chapter four is devoted to the analysis of the data collected and the result of the research in relations to the research questions. Percentage and tabulation were used in analyzing the results. Finally, chapter five is the summary of the entire research work and some recommendation for further studies.
TABLE OF CONTENTS
COVER PAGE I
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
TABLE OF CONTENTS VII
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 2
1.2 STATEMENT OF RESEARCH PROBLEM 3
1.3 OBJECTIVES OF THE STUDY 4
1.4 SIGNIFICANCE OF THE STUDY 4
1.5 RESEARCH QUESTIONS 5
1.6 RESEARCH HYPOTHESES 6
1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS 7
1.8 ASSUMPTIONS 8
1.9 LIMITATIONS 9
CHAPTER TWO
LITERATURE REVIEW 13
2.1 SOURCES OF LITERATURE REVIEW 13
2.2 THE REVIEW
2.3 SUMMARY OF RELATED LITREATURE 29
CHAPTER THREE
RESEARCH METHODOLOGY 31
3.1 RESEARCH METHOD 31
3.2 RESEARCH DESIGN 32
3.3 RESEARCH SAMPLE 32
3.4 MEASURING INSTRUMENT 33
3.5 DATA COLLECTION 34
3.6 DATA ANALYSIS 34
3.7 EXPECTED RESULT 35
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS 36
4.1 DATA ANALYSIS 36
4.2 DISCUSSION 42
4.3 RESULTS 47
CHAPTER FIVE
SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.1 SUMMARY 49
5.2 RECOMMENDATIONS FOR FURTHER STUDIES 52
BIBLIOGRAPHY 54
APPENDIX
