THE IMPACT OF MASS MEDIA CAMPAIGN AGAINST AIDS AMONG TEENAGERS (A CASE STUDY OF ENUGU STATE)

This  study  is  aimed  to  ascertain  the   impact  of  mass  media  campaign  aimed  curbing   the  spread  of  the  diseases   AIDS  among  teenagers  in  Enugu  state. The   objective  of  the study  is  also  to  find   out  through   survey method whether the   teenager   are  really  getting  sufficient   information  about  AIDS  blue  so  as  to  enable  them  inform  their  opinion   about  the  diseases.  The study took account of the sex, marital status, occupational variables that   were of relevance to the study. The researcher use survey method with questionnaire, interview as the test instrument so as get al the responses needed in this study. This  no  doubt,  helped  on  collecting   information  as  to  the  way  people  generally  perceived  the  disease   Aids  its   were  to   Nigeria  since the  mid  1980s.

Title page          i

Approval page         ii

Dedication          iii

Acknowledgement        iv

Table  of  Content s        v

Abstract           vi

CHAPTER I

1.1 Background of study      1

1.2 Statement of the Research Problems   10

1.3 Objective of the study      13

1.4The Significance of the Study     14

1.5 Research  Questions       15

1.6 Research Hypothesis      16

1.7 Assumption        17

1.8 Limitation of the study      18

1.9  Definition of Terms      18

CHAPTER II

2.1 Source of Literature      21

2.2 The  Review       22

2.3 AIDS; Social Implications of the Campaign against AIDS       23

2.4 Theoretical Framework      25

2.5 Media Impact on Audience     38

2.6 The Media and Attitude Change    41

2.7 Campaign against AIDS, Strategies and Dimension         44

2.4 Summary  of  Literature  Review    48

CHAPTER III

Research Method

3.1 Research Method        51

3.2 Research Design       51

3.3 Research Sample       52

3.4 Measuring Instrument      53

3.5 Data Collection       54

3.6 Data Analysis        55

CHAPTER IV

4.1 Data analysis and analysis     43

4.2 Testing of Hypothesis and Results    70

4.3 Discussion        78

CHAPTER V

Summary of Finding, Conclusions, Recommendation 

5.1 Summary        84

5.2 Conclusions       88

5.3 Recommendations      93

Bibliography 

Questionnaire

 

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