Most Read Marketing Project Topics and Materials (Page 4)

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading

THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Statement of the Problem 1.5... Continue Reading

ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

CASE STUDY OF ANAMCO LTD ENUGU PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and... Continue Reading

(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include.... Continue Reading

ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were... Continue Reading

( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Continue Reading

ABSTRACT This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of... Continue Reading

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from... Continue Reading

ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading

ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading

THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA (A CASE STUDY OF ENUGU STATE) ABSTRACT Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation. It is in the light of the above removal on the... Continue Reading

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU) ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research... Continue Reading

THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this... Continue Reading

FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF... Continue Reading

(A CASE STUDY OF YOYO PURE WATER ENUGU STATE) ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. - To determine if consumers are satisfied with the... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU) ABSTRACT This research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the... Continue Reading

ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the... Continue Reading

THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the... Continue Reading