Most Read Marketing Project Topics and Materials (Page 2)

ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading

THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more... Continue Reading

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTs IN ENUGU METROPOLIS (A STUDY OF EMENITE NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the... Continue Reading

(A CASE STUDY OF LIFE BREWERIES PLC ONITSHA ABSTRACT The purpose of this study is to examine, the contribution of marketing research to business organization, particular reference was made to life breweries Plc Onitsha, Anambra state. Marketing research studies are embarked upon to... Continue Reading

THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU) ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the... Continue Reading

MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected.... Continue Reading

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading

CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading

( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading

(A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED... Continue Reading

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading

(A STUDY OF ENUGU METROPOLIS) ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Continue Reading

ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty... Continue Reading

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading

THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are; •To find out the role of segmentation in the marketing of NBC... Continue Reading

ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of... Continue Reading

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.... Continue Reading

ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading