Project Topic on NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY

  • Type: Project
  • Department: Management
  • Project ID: MGT0052
  • Access Fee: ₦3,000 ($20)
  • Pages: 76 Pages
  • Format: Microsoft Word
  • Views: 90
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT
This research is title “New Product Development and its impact in Banking Industry” with special reference to Bank PHB Plc. Kaduna Branch, Kaduna. The objective of this work is to assess thee impact of New Product development as it affects the profit of organization. product and new product development process, the attributes and characteristic of service, product life cycle and strategy, product success and failures also discussed the customer profitability in banking industry. Total population for this research comprises of entire staff of the bank. The sample size is 17 which were randomly selected. Thus, 13 were administered with questionnaire comprise the staff of the Bank PHB. The researcher was not only relied interview were also used on them also. The instrument used in this research is survey method and the justification for this, is that its sample are very relevant to the study. The sampling is on fact that each element of the population have equal chance of being selected. Chapter four deal with presentation and analysis of data, in chapter five the researcher discussed the results, findings and proof hypothesis. However, simple percentage statistical method of computing results was used. Some of the finding were in consistence with the existing knowledge of some of the new findings include, New Product development play an important role in organizations growth because of dynamic changes in the financial sector and the environment. And profit making is crucial with total marketing programmes because it serves as a rewards to the investors. The research logically ends with summary, conclusion and recommendation. The researcher recommended that adequate attention and orientation should be given to new product and the staffs as a whole. There is need for the banks to be technologically oriented, due to dynamic change and intense competition in the economy. 
 
TABLE OF CONTENTS
Title
Declaration 
Approval page
Dedication  
Acknowledgment 
Abstract 
Table of contents

CHAPTER ONE
INTRODUCTION
1.0 Background of the study
1.1Historical Background of the  Bank PHB Kaduna
1.2Statement of General Problems
1.3Objectives of the study
1.4Significance of the Study
1.5Research Question
1.6Statement of Hypothesis
1.7Scope and Limitation of the study
1.8Definition of Terms  

CHAPTER TWO
LITERATURE REVIEW
Introduction
2.1 Product
2.2 Sources of new Product Ideas 
2.3 New Product Development decisions process
2.4 Product life cycle Plc strategies 
2.5 Need for Adequate Research in New Product Development
2.6 Unique selling Proposition for new product 2.7 Importance of new product Development 
2.8 Consumer profitability 
2.9 New Product suchapterccess and Failure

CHAPTER THREE 
Research Methodology
Introduction 
3.1 Area of study 
3.2 Design of the study 
3.3 Population of the study 
3.4 Sampling Technique
3.5 Data Collection instruments  3.6 Validity and Reliability of the instrument 
3.7 Administration of research instrument
3.8 Techniques of data Analysis 
3.9 Limitation of Methodology  
CHAPTER FOUR 
Presentation and Analysis of Data 
4.0 Introduction
4.1 Data Analysis of Staff/Management Questionnaire 
4.2 Summary of findings 
4.3 Test of Hypothesis

CHAPTER FIVE 
Summary, conclusion and Recommendations
5.0 Introduction 
5.1 Summary
5.2 Conclusion
5.3 Recommendations
Bibliography  
Appendix 

NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Management
  • Project ID: MGT0052
  • Access Fee: ₦3,000 ($20)
  • Pages: 76 Pages
  • Format: Microsoft Word
  • Views: 90
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 3,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0003 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Management
    Project ID MGT0052
    Fee ₦3,000 ($20)
    No of Pages 76 Pages
    Format Microsoft Word

    Related Works

    CHAPTER ONE  INTRODUCTION 1.1   BACKGROUND OF THE STUDY           It is universally acknowledged that the banking industry plays a catalytic role in the process of economic growth and development.  This acknowledgement is reinforced by contemporary conceptualism to the effect that banks are a veritable vehicle for mobilizing resources... Continue Reading
    (A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading
    CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the study Access to credit has a positive impact on economic growth and affect the distribution of income. The evidence that finance is a constraint on development is overwhelming as studies have shown that a significant positive correlation exists between variable which capture through in the... Continue Reading
    CHAPTER ONE 1.0INTRODUCTION 1.1Background of the study Access to credit has a positive impact on economic growth and affect the distribution of income. The evidence that finance is a constraint on development is overwhelming as studies have shown that a significant positive correlation exists between variable which capture through in the financial... Continue Reading
    CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the... Continue Reading
    ABSTRACT T he topic of this research work is the development of new products in Nigeria Insurance Industry, the work include the background of the study, statement of the problems, the objective of the study and research questions, other areas treated include significant of the study, scope and limitations, definition of terms. Chapter two cover... Continue Reading
    PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE ) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept... Continue Reading
    ABSTRACT   Management get involve in manpower development as one of its various activities it is the work of the organization to develop it staff so that they can work efficiently and effectively. This will help to increase in the organizations productivity. Since in the three m’s (Man, money and material) need in an organization, man happens... Continue Reading
    ABSTRACT  This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in... Continue Reading
    (A case study of MTN, Ahmadu Bello Way Kaduna) ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us