ABSTRACT In this project research study (work) is a very crucial study for the Nigerian Commercial Banks, this study was actually motivated by the necessity of effects of development of new consumer credit products in Nigeria commercial banks. To solve the research... Continue Reading
ABSTRACT The basic objective underlying this study was the evaluation of the study of the ability of the New Financial Products by Commercial Banks in Fund Generalization or Mobilization. This study has been structured into five chapters to make for easy... Continue Reading
AN APPRAISAL OF THE EFFECTS OF THE DEVELOPMENT OF NEW CONSUMER CREDIT IN NIGERIAN COMMERCIAL BANKS [A CASE STUDY OF DIAMOND BANK LTD] ABSTRACT Due to the rapid changes in the business of banking and rapid changes in the business environment in which such business are being conducted, the issue of consumer credit service or product cannot be over... Continue Reading
(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading