Organizations in general are meant to serve clients to the best of their ability and might without favor or fear. Services rendered though are not always to the expectation of the client to some extent. That may culminate to dissatisfaction on the clients’ side. Opinions too could be important if they were got from the clients to boost production. The organizations therefore, should put up infrastructure to listen into the client points of view. It’s not always that client complain, they too have opinions on areas of improvement for a product. An Organizations progress depend entirely on the customer base they tend to. If not taken seriously it could lead to serious inconveniences and loses.
Universities which were the researchers’ main area of concern are not left out. They handle a great number of clients (students). They also face a number of challenges while trying to fulfill their mandate. In most cases a university is divided into management, student and the workers bodies. All these bodies need to co-ordinate their activities to make the university successful. Proper channels of communication between the bodies have enhanced cohesion and efficiency. Organizational structures (the arrangement of management in an organization) could come in handy to assist in the flow of command. Or,ganizational communication is the balancing creativity and constraint focuses on how individuals use communication to work out the tension between working within the constraints of pre-existing organizational structures and promoting change and creativity. (Axley, (1984).
