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ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.... Continue Reading
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of... Continue Reading
(A CASE STUDY OF MTN NIGERIA ILORIN) TABLE OF CONTENT 1.1 Background of the Study 1.2 Statement of Problem 1.3 Research Questions: 1.4 Research Objectives 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Definition of Key Terms CHAPTER TWO LITERATURE REVIEW... Continue Reading
(A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading
ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading
ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: a.to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project... Continue Reading
ABSTRACT   This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.  -To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. -To determine how prices of Royalux affect its demand,... Continue Reading
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. - To determine how prices of Royalux affect its demand,... Continue Reading
ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading
ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is... Continue Reading
” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian... Continue Reading
(A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
(A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. ... Continue Reading
ABSTRACT  This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales... Continue Reading
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
STRATEGIES FOR MANAGING PETROLEUM PRODUCTS SCARCITY IN NIGERIA. (A CASE STUDY OF ENUGU STATE) ABSTRACT Topic of this research is the strategies for managing petroleum products scarcity in Nigeria. The purpose of this study is to evaluate the extent to which petroleum product scarcity are managed. In conducting research the researcher made use oral... Continue Reading
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix. Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product... Continue Reading
ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as... Continue Reading
ABSRACT Personnel selling is face contact with the potential customer.  Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers.  Other strategies of personnel selling will be pin pointed in the project.  TABLE... Continue Reading
ABSRACT Personnel selling is face contact with the potential customer.  Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production or cajowque of the product to the potential or existing customers.  Other strategies of personnel selling will be pin pointed in the project.  TABLE... Continue Reading
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