Explore Project Topics on: Advertising As A "Power Tool" For Business Growth (A Case Study Of Nigerian Bottling Company Plc)

ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising... Continue Reading

AN EXAMINATION OF ADVERTISING AS A TOOL FOR PROFITABILITY IN THE SOFT DRINK INDUSTRY IN NIGERIA: A CASE STUDY OF SEVEN UP BOTTLING COMPANY  ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The... Continue Reading

ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading

ABSTRACT  Basically Job evaluation is not new in organizational structure of Nigeria. It started as complain by employee that the relative worth of jobs are not usually determined by the application of objectives criteria or systematic principles, they are noted more often than not by a host of extraneous and sometimes subjective factors such as... Continue Reading

ABSTRACT Basically Job evaluation is not new in organizational structure of Nigeria. It started as complain by employee that the relative worth of jobs are not usually determined by the application of objectives criteria or systematic principles, they are noted more often than not by a host of extraneous and sometimes subjective factors such as... Continue Reading

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

AN ASSESSMENT OF BUSINESS ENVIRONMENT AND ITS IMPACT ON ORGANIZATIONAL GROWTH ( A CASE STUDY OF BOTTLING COMPANY OF NIGERIA)  ABSTRACT Understanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because, the environmental factors influence almost every aspect of... Continue Reading

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT In this work, centered on the role of strategic planning on the growth of business what planning is all about s a point of the most fundamental management process which seeks to set in advance purpose and objectives to actualize a stated goals.  However, strategic planning is as a stool for effective need in plotting direction of a... Continue Reading

ABSTRACT In this work, centered on the role of strategic planning on the growth of business what planning is all about s a point of the most fundamental management process which seeks to set in advance purpose and objectives to actualize a stated goals. However, strategic planning is as a stool for effective need in plotting direction of a company... Continue Reading

Abstract An Analysis of the importance of capital budgeting in business management, a case study of Nigerian Bottling Company Plc. The ultimate purpose of capital budgeting is to analysis the steps involved in assets management, utilization of the assets and stating the timing difference between accounting and depreciation. In the study of capital... Continue Reading

INTRODUCTION Taxation can be variously defined. Fundamentally, however, it is of course a compulsory levy on income since the decision to pay tax is not that of the taxpayers. According to Amaechina (1998:9), taxation has been defined as 'a levy which a government imposed on the income of the citizens or corporation in a state for which the... Continue Reading

Abstract An Analysis of the importance of capital budgeting in business management, a case study of Nigerian Bottling Company Plc. The ultimate purpose of capital budgeting is to analysis the steps involved in assets management, utilization of the assets and stating the timing difference between accounting and depreciation. In the study of capital... Continue Reading

INTRODUCTION Taxation can be variously defined. Fundamentally, however, it is of course a compulsory levy on income since the decision to pay tax is not that of the taxpayers. According to Amaechina (1998:9), taxation has been defined as 'a levy which a government imposed on the income of the citizens or corporation in a state for which the... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

ABSTRACT Ethical and social responsibility of Nigeria bottling company plc is the topic of this research work. The purpose of the research is to determine how ethical and socially responsible they are and how problem like unethical trade practices affect them and the various ways the management has adopted in solving these problems.    Data for... Continue Reading

ABSTRACT Ethical and social responsibility of Nigeria bottling company plc is the topic of this research work. The purpose of the research is to determine how ethical and socially responsible they are and how problem like unethical trade practices affect them and the various ways the management has adopted in solving these problems. Data for this... Continue Reading

TABLE OF CONTENTS Title Page Certification i Dedication ii Acknowledgement iv Table of Content vi CHAPTER ONE: 1.0 Background of the study 1 1.1 Introduction 1 1.2 Problems of Study 2 1.3 Aims and Objective of the Study 5 1.4 Scope of the Study 6 1.5 Limitation of Study 6 1.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW 2.1 Definition of... Continue Reading

ABSTRACT Working environments differ from all angles as well as their culture, economic and social development. In this context some of these organizations’ have cumbersome reporting lines, which are difficult for the employee to abide by. This study, therefore examined the effect of communication on organisational performance in Nigerian... Continue Reading

ABSTRACT Working environments differ from all angles as well as their culture, economic and social development. In this context some of these organizations’ have cumbersome reporting lines, which are difficult for the employee to abide by. This study, therefore examined the effect of communication on organisational performance in Nigerian... Continue Reading

ABSTRACT Working environments differ from all angles as well as their culture, economic and social development. In this context some of these organizations’ have cumbersome reporting lines, which are difficult for the employee to abide by. This study, therefore examined the effect of communication on organisational performance in Nigerian... Continue Reading

TABLE OF CONTENTS Title page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE 1.1       Introduction 1.2       Statement of problem 1.3       Objective of the study 1.4       Importance of the study 1.5       Scope and limitation of the study CHAPTER TWO 2.1       Defination of advertising 2.2... Continue Reading

ABSTRACT  Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc.  Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further... Continue Reading

ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading

ABSTRACT Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading