Explore Project Topics on: THE EFFECT OF BRANDING ON PRODUCT MARKETING -A CASE STUDY OF UNILEVER NIGERIA PLC

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants.  Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

TABLE OF CONTENTS Title Page                                                           Abstract                             Table of Contents                       CHAPTER ONE: ... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Objectives of Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation of the Study 1.8 Definition of Terms CHAPTER TWO: REVIEW OF RELATED... Continue Reading

ABSTRACT  This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers... Continue Reading

ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and... Continue Reading

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading

ABSTRACT Accounting profession has been regarded as the profession for the people of integrity and objective. The public tend to rely and put their confidence in any business that have the impact of an accounting professional. The public feel... Continue Reading

ABSTRACT           Accounting profession has been regarded as the profession for the people of integrity and objective. The public tend to rely and put their confidence in any business that have the impact of an accounting professional. The public feel secured in dealing prepared with any business entity that has its books prepared and... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgment Table of contents CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitations and constraints to the study CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and... Continue Reading

INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix.  Many companies recognizes the need to integrate their various marketing communication efforts, such as  media... Continue Reading

ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising,... Continue Reading

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading