Effects of marketing strategies on sale performaces in Adama beverages limited yola - Project Ideas | Grossarchive.com

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INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services... Continue Reading
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TABLE OF CONTENTS Declaration ...................................................................................................... i Approval ......................................................................................................... ii Dedication... Continue Reading
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ABSTRACT   The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.  The objective, the study among other things include:  -To determine the impact of personal selling on the marketing of Milo.  -To find out whether... Continue Reading
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether... Continue Reading
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
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With the globalization and technological advancement rapidly engulfing the developing  economies a lot of changes are taking place in business circles. Local industries are slowly being  marginalized by multinational companies and franchised sectors. These trends have not spared  local alcoholic beverages manufacturers and distributors. Giant... Continue Reading
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CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell... Continue Reading
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