Explore Project Topics on: the significance of celebrities as a medium for product advertisement in Nigeria

ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of... Continue Reading

ABSTRACT This research work on the effects of product advertisement on sales  volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of... Continue Reading

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY (NBC) ADO EKITI, EKITI STATE DEPOT) ABSTRACT The impact of advertising on the sales of an organization’s products and services cannot be overemphasized; having noticed the incessant problems faced by Nigeria Bottling Company... Continue Reading

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace... Continue Reading

ABSTRACT This project has been able to carry out Small and Medium Scale business enterprises and economic growth. The research sample is randomly selected from De Eugene De-Rose Industry and Vono Product Plcby survey method composed of... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background to the Study 1.2 Statement of Research Questions 1.3 Aim and Objective of Study 1.4 Scope of Study 1.5 Significance of the Study 1.6 Hypothesis 1.8 Limitations CHAPTER TWO: LITERATURE REVIEW 2.1 Background of the Study 2.2 Management... Continue Reading

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by... Continue Reading

(A CASE STUDY OF OREDO LOCAL GOVERNMENT AREA OF EDO STATE) ABSTRACT This research was designed to examine the significance of family planning towards the increasing population of Nigeria in Oredo local government area in Edo State. The research instrument used was... Continue Reading

A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading

This study was to assess the significance external auditor‟s in the examination of financial statement of first Bank of Nigeria Plc., Enugu. The banking sector in Nigeria and elsewhere in recent times have become so diversified, challenging, highly competitive and has been characterized by persistent, fraud, errors and misappropriation of funds... Continue Reading

ABSTRACT This study was to assess the significance external auditor‟s in the examination of financial statement of first Bank of Nigeria Plc., Enugu. The banking sector in Nigeria and elsewhere in recent times have become so diversified, challenging, highly competitive and has been characterized by persistent, fraud, errors and misappropriation... Continue Reading

This study was to assess the significance external auditor‟s in the examination of financial statement of first Bank of Nigeria Plc., Enugu. The banking sector in Nigeria and elsewhere in recent times have become so diversified, challenging, highly competitive and has been characterized by persistent, fraud, errors and misappropriation of funds... Continue Reading

ABSTRACT This study was to assess the significance external auditor‟s in the examination of financial statement of first Bank of Nigeria Plc., Enugu. The banking sector in Nigeria and elsewhere in recent times have become so diversified, challenging, highly competitive and has been characterized by persistent, fraud, errors and misappropriation... Continue Reading

ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading

ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading

TABLE OF CONTENT TITLE PAGE                                                  CERTIFICATION                                            DEDICATION                                                ... Continue Reading

ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of... Continue Reading

THE SIGNIFICANCE OF PERSONNEL MANAGEMENT IN BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT Personal management is a mental activity that is concerned largely with a work or planning, organizing and controlling the activities of an organization for the accomplishment of certain designated objectives.... Continue Reading

THE SIGNIFICANCE OF PERSONNEL MANAGEMENT IN BUSINESS ORGANISATION (A CASE SYUDY OF NIGERIA BREWERIES PLC 9TH MILE CONER ENUGU) TABLE OF CONTENT CHAPTER ONE 1.O INTRODUCTION 1.1 GERNERAL BACKGROUND TO THE SUBJECT MATTER 1.2 PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER 1.3 PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH 1.4 AIMS AND OBJECTIVES OF THE... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)\'s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83 copies... Continue Reading

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83... Continue Reading

ABSTRACT This research was designed to examine the significance of family planning towards the increasing population of Nigeria in Oredo local government area in Edo State. The research instrument used was... Continue Reading

TABLE OF  CONTENTS Title  page Certification Dedication Acknowledgement Table of contents CHAPTER ONE 1.0       Introduction 1.1       Objective  and  purpose of the study 1.2       Significance of the study 1.3       Scope and limitation of the study 1.4       Organization  plan of study 1.5       Definition... Continue Reading

TABLE OF  CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE 1.0       Introduction 1.1       Objective  and  purpose of the study 1.2       Significance of the study 1.3       Scope and limitation of the study 1.4       Organization  plan of study 1.5       Definition terms... Continue Reading