THE IMPACT OF ADVERTISEMENT ON BUSINESS PROFITABILITY (A CASE STUDY OF PZ NIGERIA PLC LOKOJA BRANCH)


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT
This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test statistic test. The work was summarized followed by find which related the firms can increase the level of patronage of their product through activities poor response finance and time were some of the construction the researcher faced in the conduct of the research. However, this work has shown that advertising is a tool for increasing patronage.

TABLE OF CONTENT
Title page    .    .    .    .    .    .    .    .    .    i
Declaration    .    .    .    .    .    .    .    .    ii
Approval page    .    .    .    .    .    .    .    .    iii
Dedication    .    .    .    .    .    .    .    .    iv
Acknowledgement    .    .    .    .    .    .    .    v
Abstract    .    .    .    .    .    .    .    .    .    vi
Table of contents    .    .    .    .    .    .    .    v

CHAPTER ONE
1.0    Introduction    .    .    .    .    .    .    .    .    1
1.1    Historical background of PZ Nigeria    .    .    .    .    2
1.2    Statement of the problem    .    .    .    .    .    .    3
1.3    Objectives of the study    .    .    .    .    .    .    4
1.4    Statement of hypothesis    .    .    .    .    .    .    5
1.5    Significant of the study    .    .    .    .    .    .    5
1.6    Scope of the study    .    .    .    .    .    .    .    8
1.7    Limitations of the study    .    .    .    .    .    .    8
1.8    Definition of the key terms    .    .    .    .    .    8
    
CHAPTER TWO: LITERATURE REVIEW
2.0    Definition of advertising    .    .    .    .    .    .    10
2.1    Objective of advertising    .    .    .    .    .    .    10
2.2    Marketing mix and advertising relationship    .    .    12
2.3    Behavioral science and advertising    .    .    .    .    14
2.4    Evaluating issues that affect consumer choice of a
particular advertising medium    .    .    .    .    .    16
 2.5    The principle of effective advertising    .    .    .    .    17
2.6    Types of advertising    .    .    .    .    .    .    .    19
2.7    Criticism of advertising    .    .    .    .    .    .    20
2.8    Evaluation of effective advertising    .    .    .    .    .    21
2.9    Regulation of advertising    .    .    .    .    .    .    22
   
 CHAPTER THREE   
3.1    Sources of data collection    .    .    .    .    .    .    24
3.2    Population size    .    .    .    .    .    .    .    .    24
3.3    Sample size        .    .    .    .    .    .    .    24
3.4    Method of data collection    .    .    .    .    .    .    25
3.5    Techniques of data analysis    .    .    .    .    .    .    25
3.6    Questionnaire design distribution and collection    .    .    25

    CHAPTER FOUR
4.1    Data presentation     .    .    .    .    .    .    .    26
4.2    Test of hypothesis    .    .    .    .    .    .    .    31   

CHAPTER FIVE: SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1    Summary    ,    .    .    .    .    .    .    .    .    34
5.2    Recommendations    .    .    .    .    .    .    .    35
5.3    Conclusion    .    .    .    .    .    .    .    .    .    36
    Bibliography
    Appendix I


THE IMPACT OF ADVERTISEMENT ON BUSINESS PROFITABILITY (A CASE STUDY OF PZ NIGERIA PLC LOKOJA BRANCH)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4806
    Fee ₦5,000 ($14)
    No of Pages 38 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading
    ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading
    CHAPTER ONE  RESEARCH DESIGN  1.1INTRODUCTION   In the era when planned economic development has been identified as a means of achieving economic take-off in developing countries, the study of some key institutions is imperative. This study is on the banking sector. Thus “An Evaluation of the Effect of Interest Rate on the Profitability of... Continue Reading
    CHAPTER ONE  RESEARCH DESIGN  1.1 INTRODUCTION   In the era when planned economic development has been identified as a means of achieving economic take-off in developing countries, the study of some key institutions is imperative. This study is on the banking sector. Thus “An Evaluation of the Effect of Interest Rate on the Profitability of... Continue Reading
    ABSTRACT  Politics and election in normal democratic sense, is a way through which the electorate in any society appoint their leaders or representatives to exercise political power on their behalf. The purpose of this research is to critically examine and analyze political violence in Nigeria. The main objective of the study is to examine and... Continue Reading
    ABSTRACT Politics and election in normal democratic sense, is a way through which the electorate in any society appoint their leaders or representatives to exercise political power on their behalf. The purpose of this research is to critically examine and analyze political violence in Nigeria. The main objective of the study is to examine and find... Continue Reading
    CHAPTER ONE 1.0           INTRODUCTION Bank lending evolved from the beginning when the goldsmith discovered that only small proportion of the money kept with him to save was in fact required by the depositor at any point in time and that he could safely lend the rest to borrowers and charge interest thereon.   Commercial Banks hinged... Continue Reading
    TABLE OF CONTENTS Declaration ................................................................................... . Approval ...................................................................................... . ii Dedications ................................................................................. . I iii Acknowledgement... Continue Reading
    ABSTRACT The research work “The impact of Financial information on the profitability of business organization in Nigeria, basically aims at ascertaining how financial information reporting has helped in advancing the objectives of corporate organizations. In the process, it investigated the effected that financial information bear on the... Continue Reading
    ABSTRACT The study examines Risk Management and Credit Administration in GT Bank Plc, Murtala Mohammed square branch Kaduna. The research questions that guided this study were: How is risk managed in GT Bank Plc, Murtala Mohammed Square branch, Kaduna? What are the constraints militating against risk management and credit administration in GTBank... Continue Reading
    Call Us
    whatsappWhatsApp Us