Explore Project Topics on: colour selection in advertisement (a case study of print media advertisement)

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading

ABSTRACT This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test... Continue Reading

ABSTRACT This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It gives a short background of advertisement, the statement... Continue Reading

TABLE OF CONTENTS Title Page  - i Approval Page -  ii Dedication -  iii Acknowledgements -  iv Table of Contents -  v CHAPTER ONE: GENERAL INTRODUCTION 1.1 Background to the Study -  1-4 1.2 Statement of Research Problem -  4-6 1.3 Objectives of the Research -  7 1.4 Research Hypotheses -  7 1.5 Scope and Limitations of the Study -  8... Continue Reading

TABLE OF CONTENT TITLE PAGE                                                  CERTIFICATION                                            DEDICATION                                                ... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background of the study Advertising power goes beyond the selling of goods, it promotes a consumer life style, a global culture that centers on material things. According to the Encyclopedia, American (204) Advertising began around 3200... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used... Continue Reading

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the... Continue Reading

ABSTRACT This work concern on how the meaning of the  words/lexis can be utilized in the language of  advertisement in Pidgin English. Furthermore, the result  shows that Nigerian pidgin have a significant for  advertisement purpose since it combines of both and  indignant languages.... Continue Reading

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a) Whether... Continue Reading

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

                      (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT) CHAPTER ONE INTRODUCTION 1.1      Background of the study It is rare these days to see adverts broadcast on television without women playing prominent and visible roles, such roles range from complementary, subjective,... Continue Reading

ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extended to Ilorin and Jebbu in the hinterland. A slow... Continue Reading

ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application... Continue Reading

Abstract Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read... Continue Reading