EFFECTS OF CONCEPT MAPPING ON HIGHER NATIONAL DIPLOMA STUDENTS ACHIEVEMENT AND RETENTION IN MARKETING COMMUNICATIONS IN POLYTECHNICS IN BENUE AND KOGI STATE IN NIGERIA

  • Type: Project
  • Department: Education
  • Project ID: EDU2766
  • Access Fee: ₦5,000 ($14)
  • Pages: 349 Pages
  • Format: Microsoft Word
  • Views: 190
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

This study determined the Effects of Concept Mapping on Higher National Diploma (HND) Students’ Achievement and Retention in Marketing communication in Polytechnics in Benue and Kogi The states of Nigeria. The study adopted a quasi-experimental research design. The study was carried out in Benue and Kogi States, Nigeria. The population for the study comprised 228 HND II students offering marketing in the four polytechnics in Benue and Kogi States of Nigeria. Purposive sampling technique was used to select two polytechnics, which are Benue State Polytechnic, Ugbokolo, with 35 HND II marketing students, and Federal Polytechnic, Idah, with 30 HND II marketing students, making the total sample frame to be 65 HND II marketing students. The criteria for the purposive selection of the two polytechnics was based on polytechnics with approved marketing programme with marketing communication components, available qualified marketing lecturers with degrees, approved required facilities. The instrument for data collection was 80-items multiple choice Marketing Communication Achievement Test (MCAT). The instrument was subjected to face and content validation. The Validation was done by five experts. The reliability of the instrument was determined using Kuder Richardson 21 (K-R 21) formula which yielded a reliability coefficient of 0.78. Before the commencement of the experiment, all students in both experimental and control groups were subjected to a pre-test in order to obtain the pre-test scores for the study. On completion of the experiment, post-test scores were collected while the post-post test scores were collected two weeks after the post-test. The data collected were analyzed using mean and standard deviation to answer the research questions, while Analysis of Covariance (ANCOVA) was used for testing the hypotheses at 0.05 level of significance. Based on the data collected and analyzed, and results interpreted, the study found that the concept mapping technique significantly increased students’ academic achievement and retention of learning in advertising, sales promotion, personal selling, and public relations/publicity (marketing communication). There was significant difference (p < 0.05) in the mean achievement scores of students taught with concept mapping technique and those taught with conventional teaching method only. Based on these findings, the study recommended among others that: seminars, workshops and conferences should be organized by educational administrators and ministry of education where polytechnic lecturers will be trained on the use and application of concept mapping technique for effective teaching and learning.  

EFFECTS OF CONCEPT MAPPING ON HIGHER NATIONAL DIPLOMA STUDENTS ACHIEVEMENT AND RETENTION IN MARKETING COMMUNICATIONS IN POLYTECHNICS IN BENUE AND KOGI STATE IN NIGERIA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Education
  • Project ID: EDU2766
  • Access Fee: ₦5,000 ($14)
  • Pages: 349 Pages
  • Format: Microsoft Word
  • Views: 190
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Education
    Project ID EDU2766
    Fee ₦5,000 ($14)
    No of Pages 349 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The study was on the Impact of Application of Information and Communication Technology (ICT) in the administration of Polytechnic in Ogun State, Nigeria. The study population comprised 5 polytechnics in Ogun State, Nigeria. These polytechnic were one Federal Polytechnic, one State owned Polytechnic, one Private owned Polytechnic and two... Continue Reading
    ABSTRACT The study was on the Impact of Application of Information and Communication Technology (ICT) in the administration of Polytechnic in Ogun State, Nigeria. The study population comprised 5 polytechnics in Ogun State, Nigeria. These polytechnic were one Federal Polytechnic, one State owned Polytechnic, one Private owned Polytechnic and two... Continue Reading
    ABSTRACT Deployment of appropriate skills and competencies is crucial and germane to the development and continuous relevance of any profession. In the built environment, the art of selecting the required skills and competencies expected of quantity surveyors and understanding the inherent dependencies between them remains a research issue. The... Continue Reading
    ABSTRACT Deployment of appropriate skills and competencies is crucial and germane to the development and continuous relevance of any profession. In the built environment, the art of selecting the required skills and competencies expected of quantity surveyors and understanding the inherent dependencies between them remains a research issue. The... Continue Reading
    Abstract This study was a needs analysis of the National Diploma in electrical/electronic curriculum in preparing students for employment. The study adopted a descriptive survey design and posed six research questions and formulated four hypotheses to guide the study. The population for the study consisted of 1023 respondents made up of 142... Continue Reading
    Abstract This study was a needs analysis of the National Diploma in electrical/electronic curriculum in preparing students for employment. The study adopted a descriptive survey design and posed six research questions and formulated four hypotheses to guide the study. The population for the study consisted of 1023 respondents made up of 142... Continue Reading
    ABSTRACT The study was carried out to determine the effect of suggestopedia instructional technique on academic achievement, interest and retention of metalwork students of technical colleges. Six research questions were answered while nine null hypotheses formulated were tested at a 0.05 level of significance. The study adopted a... Continue Reading
    Abstract  This study was designed to determine comparative effect of computer tutorial and simulation techniques on achievement, interest and retention of automechanics students in technical colleges in Lagos state. The study was a pretest, posttest, non-equivalent control group quasiexperiment which involved groups of students in their intact... Continue Reading
    CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY In the field of education & psychology, learning has been discovered all over the world to be a highly complex problem. Several researchers have tried to explain it differently and the description of each... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1      Background of the study Digital natives, the net-generation, the digital-generation, and millenniums are all labels to identify today’s learners. Marc Prensky (2001) created the term digital native in his work Digital Natives, Digital Immigrants to describe the generation of learners growing up interacting... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us