ABSTRACT
Customer relationship management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.http://en.wikipedia.org/wiki/Customer_relationship_management - cite_note-dest1-2 Measuring and valuing customer relationships is critical to implementing this strategy. Customer relationship management (CRM is a business philosophy which provides a vison for the way a company wants to deal with its customers. To deliver this vison, they need a CRM strategy which gives shape to its sales, marketing, customer service and data analysis activities. For most companies, the aim of CRM strategy is to maximize profitable relationships with customers by increasing the value of the relationship for both the vendor and the customer.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Introduction
1.1 Statement of problem
1.2 Aims and objective
1.3 Purpose of study
1.4 Aims and Objectives of study
1.5 Scope of the study
1.6 Limitation of the study
1.7 Definition of terms
CHAPTER TWO
2.0 Literature review
CHAPTER THREE
Methodology for fact finding and detailed discussion of the subject matter
CHAPTER FOUR
The future, implications and challenges of the subject matter for the society.
CHAPTER FIVE
Summary, recommendation and conclusion
References
