Business Administration and Management Project Topics and Materials (Page 135)

ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading

This study aimed at determining the relationship of leadership trait theory on the profitability of Nigeria Bottling Company, in Benin City. Descriptive survey design was used. The target population consisted of all the eighty four (84) senior staff in Nigeria Bottling Company, in Benin City. Respondents were these senior staff occupying one... Continue Reading

ABSTRACT Purpose A review of the literature on training and development has revealed a limited academic research on the role of training and development on employee career progression. Furthermore, most research in this area tended to focus on the relationship between investment in training and development and company performance, as there are... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Employees are the assets of any organization and compensation had been seen to be a vital instrument in employee performance. A well rewarded employee feels that he/she is being valued by the company that he/she is working for. They are also encouraged to work harder and better if they are aware... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today’s world is filled with consumers who are more conscious of the reputation of the brand and the branding techniques used by organisations whenever they make a buying decision. Consider the chaos that would be at the point of buying if manufacturers have no means of distinguishing their... Continue Reading

ABSTRACT The conflict-free company has never existed and never will exist. Antagonisms, tensions, aggressions, stereotypes, negative attitudes and the frustrations will always be an integral part of any organization where men have to live and work together. Conflict is an inseparable part of people’s life. There are a variety of views about... Continue Reading

ABSTRACT This study aimed to examine the efficiency of disciplinary measures on staff conduct in Federal Medical Centre, Keffi. One of the major issues facing managers, both in public and private organizations , is how to manage the personnel under them. This is importance since the levels of indiscipline in the public sectors in Nigeria are found... Continue Reading

ABSTRACT   In recent times, many banks appear to have abandoned their essential intermediation role of mobilizing savings and inculcating banking habit at the householdand micro enterprise levels. The apathy of banks towards small saver particularly at the grass-root level has not only compounded the problems. of law domestic savings and high... Continue Reading

ABSTRACT Nigeria’s economy is dominated by Small and Medium Enterprises (SMEs) in Agriculture, Manufacturing, Commerce, Industry and Services. Despite the active involvements by SMEs in Nigeria economy. High mortality rate among SMEs is a matter of major concern. The main purpose of the study is to determine impact of leadership styles on... Continue Reading

The research study examines digital marketing strategies and the performance of non-alcoholic beverages and pastries industry in Nigeria using UAC Foods Limited. Indeed, several literatures were reviewed based on the concept and strategies, theories and empirical review on digital marketing strategies and organizational performance. Thus,... Continue Reading

ABSTRACT An emerging trend in the Banking Industry is the continuous springing of newly licensed Microfinance Banks spread all over the country. These Banks are either owned by individuals, corporate bodies, groups or institutions of higher learning with the aim of providing financial services to people. The study is being narrowed to Gracefield... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Academics and practitioners have been striving to establish and agreed upon definitions of the concept of corporate social responsibility for over 30 years. Davis (1960) suggested that social responsibility refers to businesses’ “decisions and actions taken for reasons at least partially... Continue Reading

ABSTRACT The main purpose of this study is to identify the problems and prospects of small and medium scale enterprise in Nigeria using a case study of Gilead table Water in Effurun Delta State. To do this, data were collected from both primary and secondary sources. The main instrument of data collection was the questionnaire. The data were... Continue Reading

The purpose of this study is to indentify the impact of motivation in achieving organization performance, a study of Access Bank of Nigeria. This study objective is to know if lack of motivation is the major reasons behind employees switching organization, to develop a sustainable policy that will help organization to reduce the rate of low morale... Continue Reading

This study aim to investigate the impact of Multinational Corporation in the development of Nigeria economy, a study of Lafarge Company. This study objective is to provide the capital that will be use in developing Nigeria economy instead of exporting abroad, to reduce the use of capital intensive productive techniques so as to lessen the rate of... Continue Reading

ABSTRACT In order to strengthen the competitive and operational capabilities of banks in Nigeria with a view towards returning global and public confidence to the Nigerian banking sector and the economy in general, the Central Bank of Nigeria instituted a banking reform in 2004, which saw most of the then existing 89 banks merging with each other.... Continue Reading

CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The importance of a vibrant, transparent and healthy banking system in the mobilization and intermediation of fund, for the growth and development of the economy need not to be over-emphasized. Worthy is of the fact that the level of functioning of the financial sector depends on the perception and patronage... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The goal of every government of nay economy is to archive equilibrium in the economic system. It is therefore important that the authorities concerned must regulate the system indirectly with policies. This necessitates that government of any country adopting certain economic policies in order... Continue Reading

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY This project work has a basis on the identification of the roles of community banking system in the promotion of rural development in Nigeria. At present, there are numerous community banks spread throughout the country. These banks with their services have tremendously enabled the government... Continue Reading

ABSTRACT Problem of human resource management in Enugu State government parastatals. A case study of ESBS area of Enugu State from 2011 to 2013, This aims to review the mysteries surrounding Nigerian organizations which has in no small measure resulted in inefficient and ineffective running of most organizations in the country especially the... Continue Reading

ABSTRACT This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT This research work was aimed at determining the extent to which the role of management information system will improve customer services in United Bank for Africa (UBA) Plc with much emphasis on the impact of computerization of its operations. A structured questionnaire made up of a little combination of dictatorship and open ended... Continue Reading

1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Industrial development involves development of a technical arrangement that moves on economy from the traditional method of production to a more complex system of mass manufacturing of verity of goods of services involving technology and management techniques. Industrialization tends to propel growth... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT The topic is examination of the problem and prospect of entrepreneurship development in Anambra state under a case study of Aguata local government area. The purpose of the study is to determined the problem associated with entrepreneurship development, the contribution of entrepreneurship to economic development etc. The scope of the... Continue Reading