THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS

  • Type: Project
  • Department: Business Administration and Management
  • Project ID: BAM0598
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 60 Pages
  • Methodology: Chi Square
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1.1K
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS
 ABSTRACT

        This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of Omo detergent companies in Idah. The sample for the study is fifty subjects stratified random sampling technique was employed. This research also contains theoretical framework, summary of findings, conclusion and recommendations.
CHAPTER ONE
1.0    INTRODUCTION
1.1    BACKGROUND OF THE STUDY
        In the western world the relevance of television advertising in promoting the sales of commodities have been accorded great recognition for some decades age. As a result of the change in sales and the growth in technological innovations that effect the various sectors of the economy, manufactures and marketers in order to tap these opportunities compete among themselves to develop and introduce new product into the market.   Omo detergent which is the product in contention made its first introduction into the Nigeria market in 1996.  The PANDAR investment was then the sole distributor until they were joined by other two firms, WISAM company and CAPPA holdings.  During its first year in ssss the Nigeria market, the only firm that was in charge of the advertisement was the group African advertising firm that is based in Lagos state.  The problem with Omodetergent, however is not just to distribute the product but to successfully launch it into the market. This according to the environmental factors will determine its adoption resulting to the profitability and growth of the business.
        The adoption process begins where the firms innovation process leaves off and according to Barker (1979:26) describe how product, try, adopt or reject it. Innovation of goods and services can only be of great value and profit producers and firms respectively if its acceptance or adoption is properly motivated. To this end, it is important to establish appropriate place and time.  In order to develop an efficient and effective buyer’s communication, manufacturers should, according to Dirksen Kroeger and Nicosia (1993:421), decide on which to say and hoe to say it to their target market. One way of doing this is through advertising. It is important to note that the advertising of a product does not guarantee its acceptance by the public. What really matters is how appropriate and convincing the advertising campaign is, including its effective execution at the right place and time. There are various types of advertising vehicles available to the many factures and television as one of such means cannot be over emphasized studies by DirksonKroeger and Nicosia (1993:420) show that television has exhibited the most rapid growth of any advertising medium and may be said to be a leading medium for national advertising. It is on this ground that the researcher in tends to investigate the effects of television advertising on sales of ariel detergent in Idah.
1.2    STATEMENT OF THE PROBLEM
        Television is a vital dissemination means of a new product due to its impact and popularity. While impact is the extent to which television advertising instill desirable actions in producers, television popularity entails its degree of likeability by sellers.
        It is unnerving that poor, or not – too-good results are the reward of in any manufacturers who employ television as an advertising medium in spite of its uniqueness of “sight and sound” attractiveness.
        Why do most television campaigns disappoint? It is the proposition of this research the television impact t and popularity interaction is to create quicker new product patronage but whose conception and exploitation are marred by advertisers’ telemyopia. This is a situation where television advertiser of new product fails to realize the relevance and implication of television advertising on new product introduction and in arrangement today. This research intends to bridge this gap by reducing the problem of telemyopia to a minimia.
1.3    OBJECTIVE  OF THE STUDY
        This research is aimed at achieving the following objectives.
1      To know the extent to which sellers rely on the effect of television advertisement in making new product purchase decision.
2      To ascertain the attitude of buyers to the effect of television advertisements
3      To evaluate the experience of producer who relied on the effect of television advertisement in making new product purchase decision.
4      To know if there is a relationship, and nature of it, between sellers or producers demographic makeup and television viewer- ship.
1.4    RESEARCH QUESTION
    For the purpose of this research work, the following question was formulated.
Do television advertisements persuade buyers more than radio advertisements to switch brands?
2     Do television advertisement induce sellers more than radio advertisement to sell more of a new product?
3      Is there any direct relationship between television viewer-ship and social class?
1.5    SCOPE OF THE STUDY
          The research is to investigate the effects of television advertising on the sales of Omo detergent in Idah.   
1.6    SIGNIFICANCE OF THE STUDY   
This research is significant for the following reasons:   
This study will evaluate the impact of television advertising message on sales, including its degree and nature.
This research will assist firms to understand the nature and importance of an appropriate television advertising of an appropriate television advertising programme, and to choose the right media mix, a particular place and time.
This research will emphasis the need for advertising agencies to be objective in the selection of television channels for advertisement of a new product to reduce telemyopia.
1.7     RESEARCH HYPOTHESIS
    This research work formulated the following hypotheis.
Hi:    Television advertisements persuade buyers more than radio advertisements to switch brands.
H0:    Television advertisements do not  persuade buyers more than radio advertisements to switch brands.
2      Hi: Television advertisement induce sellers more than radio advertisement to sell more of a new product.
    H0: Television advertisement do not induce sellers more than radio advertisement to sell more of a new product.
3        Hi:   there is  direct relationship between television viewer-ship and social class.
        H0:       there is no direct relationship between television viewer-ship and social class.

THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Business Administration and Management
  • Project ID: BAM0598
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 60 Pages
  • Methodology: Chi Square
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1.1K
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM0598
    Fee ₦5,000 ($14)
    Chapters 5 Chapters
    No of Pages 60 Pages
    Methodology Chi Square
    Reference YES
    Format Microsoft Word

    Related Works

    ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
    . (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
    Abstract This project examines the  Impact of television advertising  in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have... Continue Reading
    ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading
    ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us