PUBLIC RELATIONS AS A MANAGEMENT FUNCTION: A COMPARATIVE STUDY OF THREE PARASTATALS IN THE NIGERIAN AVIATION INDUSTRY


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

The purpose of this study was to ascertain the extent to which public relations was practiced as management function by government Parastatals in the Nigerian aviation industry. Among other things, it sought to know the level of public relations personnel’s involvement in major management functions such as planning, policy formulation, decision-making, budgeting, staff recruitment and other staff matters, communication with external publics and so on.
The survey research method was used to obtain information from respondents.
The unit of analysis is head of Public Relations department of each organization. A sample of three respondents was purposively selected from the major sectors of the aviation industry to cover regulation, airport management and airspace management. All three respondents returned the self-administered questionnaires.
Percentage distribution of the value of variables was undertaken. The study found that all organizations have functional Public Relations departments. All Public Relations Practitioners were discovered to be members of Nigerian Institute of Public Relations (NIPR). Only one out of three reported directly to the Managing Director, while the others were reporting to Director of Administration and Director of Legal/Corporate Services.
Only one of them attends management meeting while others are just on the same level as other heads of units.
All respondents were not satisfied with their budgetary allocations to effectively cover their PR proposals.
Based on these findings, the study concluded that there was no widespread acceptability of public relations as a management function yet in the Nigerian aviation industry. Ultimately, the role of public relations in management is still at a low level.

TABLE OF CONTENTS
PAGES
Title Page 
Certification 
Dedication 
Acknowledgement
Abstract
Table of Contents 

CHAPTER ONE
INTRODUCTION 

CHAPTER TWO
LITERATURE REVIEW 

CHAPTER THREE
METHOD OF STUDY 

CHAPTER FOUR
DATA ANALYSIS 

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION 
BIBLIOGRAPHY

PUBLIC RELATIONS AS A MANAGEMENT FUNCTION: A COMPARATIVE STUDY OF THREE PARASTATALS IN THE NIGERIAN AVIATION INDUSTRY
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM5172
    Fee ₦5,000 ($14)
    No of Pages 28 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The purpose of this study was to ascertain the extent to which public relations was practiced as management function by government Parastatals in the Nigerian aviation industry. Among other things, it sought to know the level of public relations personnel’s involvement in major management functions such as planning, policy... Continue Reading
    ABSTRACT The purpose of this study was to ascertain the extent to which public relations was practiced as management function by government Parastatals in the Nigerian aviation industry. Among other things, it sought to know the level of public relations personnel’s involvement in major management functions such as planning, policy... Continue Reading
    A COMPARATIVE ASSESSMENT OF PUBLIC RELATIONS FUNCTIONS IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT PARASTATALS. (A CASE STUDY OF ANAMCO NIGERIA LTD EMENE ENUGU AND ALL STATE TRUST BANK PLC LAGOS) ABSTRACT Inn this project, the researcher undertook a comparative assessment of public relations functions in the Nigerian banking system and... Continue Reading
      ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library research and sample survey methods of research were used in this study.  Among nine(9)... Continue Reading
    (A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library... Continue Reading
    (A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work.  and the library... Continue Reading
    (A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION AWKA ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food. While the woman... Continue Reading
    ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating... Continue Reading
    ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating... Continue Reading
    Call Us
    whatsappWhatsApp Us