ABSTRACT
This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.
The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.
In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.
The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 The scope of the study
1.5 Research Question
1.6 Significance of the study
CHAPTER TWO
REVIEW OF LITERATURE
2.1 Definition of channel of distribution
2.2 Criteria for channel selection
2.3 Channel for distributing consumer goods
2.4 Characteristic in the distributing of consumer goods
2.5 Problem of distributing soft drink in Enugu
2.6 Distribution facilities in the soft drink industry
2.7 Prospects of distributing soft drink
2.8 Company profile
CHAPTER THREE
METHODOLOGY
3.1 Research Design
3.2 Area of study
3.3 Population of the study
3.4 Research instrument
3.5 Reliability of the instrument
3.6 Validity of the instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA.
4.1 Administration and collection of questionnaires
4.2 Analysis of data using the sample percentage
4.3 Summary of results.
CHAPTER FIVE
DISCUSSION, IMPLICATION AND RECOMMENDATION
5.1 Discussion of results
5.2 Conclusion
5.3 The implication of results
5.4 Suggestions for further research
5.5 Limitation of the study
Questionnaire
Bibliography
