The study of Goodwill Management came to light the need for effective management for increased productivity causes. The study provides information to in businessmen who are interested in setting up manufacturing industries, but have little or no knowledge of the importance of the establishment of Goodwill Management which can be achieved through establish reputation customer acceptance introduction of a unique service, a state management.
The resources become interested in the study after considering the pitiful situation in our country today the problem of inflation, graduate unemployment, and retrenchment, out in salaries, economy recession to mention but a few.
Most of our fresh graduates who are victims of unemployment and retrenchment will have the opportunity of setting in manufacturing industries, which they could have done, if not far lack of adequate knowledge. The manufacturing industries and needs less capital than that of other undertakings, and so the necessary information required to enable that differentiate between the cost involved in setting up manufacturing industries and that of the understandings.
This will encourage them to become self employed by way of setting up manufacturing industries.
TABLE OF CONTENTS
Title Page ii
Approval Page iii
Table of Contents ix
1.0 Introduction 1
1.1 Background of Study 1
1.2 Statement of Problem 3
1.3 Purpose of Study 4
1.4 Research Question 5
1.5 Statement of Hypothesis 5
1.6 Significant of the Study 7
1.7 Scope of the Study 8
2.0 Literature Review 10
2.1 Meaning and History of Goodwill Management 10
2.2 Impact of Goodwill Management in Nigeria 12
2.3 Management of Goodwill at Phinomar Feeds Nig. Ltd 17
3.1 Research Design 20
3.2 Area of the Study 20
3.3 Population of the Study 21
3.4 Sample and Sampling Technique/Procedure 21
3.5 Instrument for Data Collection. 22
3.6 Validation/Reliability of the Instrument 23
3.7 Method of Data Collection Data Analysis 23
Data Analysis and Presentation 25
4.1 Testing of hypothesis 37
4.2 Summary of result 40
5.0 Summary of Findings, Recommendation and Conclusions 41
5.1 Summary of Findings 41
5.2 Recommendation 42
5.3 Conclusions and Suggestions for further Research 44
The concept of Goodwill should be critically studied and analyzed to present a proper appreciation of the study as used by most business managers who want to set up productive industries. For the purpose of this study it shall take on Goodwill in an existing productive industries (PHINOMAR FEEDS NIGERIA LTD).
Goodwill look to the future and prepare for it. One important way is to develop the firm to that they can cope with new demands, new problems and new challenges. Indeed, there must be a development programme for the Goodwill in order to challenge in barriers that might block the movements of the organization with their full potentialities.
Before, the view prevailed that through practical experience alone people would rise to managerial position. During the war need for development programme at this first line supervisory level becomes evident and concentrated effort were made to satisfy was conducted for this need but no systematic development programme in management theory. They simply were assigned to responsible with little or not formal development programme in management theory i.e the middle and upper level of production.
However, during the 1950’s firms become aware that Goodwill indeed required special knowledge and skills that can thoughts strongly enough although the need was recognized many years age the outlook for the future is not encouraging.
According to John Miner, the United State fall a shortage of Goodwill management talent that could threaten the growth and effectiveness of management enterprises. This has created a need for Goodwill development more urgent than that of the past.
It is a known fact that in the world today, modern information system is a necessity. It is only through development programme that Goodwill hope to bridge the gap existing in the modern business organization.
Hence, it is said that theory thing in life simultaneous changing which bring about ideas, innovations and new managerial skills. The only way to cope with the changes especially in management is through development programme for the Goodwill, it is continues process and if you cannot develop do not blame them. Competent Goodwill manager would not remain competent forever. Their skill can deteriorate, technology may more than obsolete, the organization may move new areas, changing the types of jobs that exist and the skills necessary to do them this reality has not be overlooked by management. Of course Goodwill themselves can benefits from skills development efforts.