THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS


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+234 8130 686 500
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+234 8093 423 853
ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.    
 
TABLE OF CONTENT
Title pagei
Declaration ii
Approval page iii
Acknowledgementiv
Abstractv

Chapter One
1.0Introduction
1.1Statement of the general problem
1.2Background of the subject matter
1.3Scope of the study
1.4Limitation of the study 
1.5Rationale for the study 
1.6Historical background of NASCO Jos
1.7Definition of terms 

Chapter two
2.0Literature review
2.1Definition of personal selling
2.2The importance of personal selling
2.3The quality needed of salesman/person
2.4Function of selling  salesman 
2.5Types of buyer that salespeople do come across
2.6Type of selling job
2.7Method of compensating the sleds people 

Chapter three 
3.0Methodology 
3.1Research methodology and approved used
3.2Research instrument used 
3.3Questionnaire method
3.4Personal interview
3.5Documentary method
3.6Observation
3.7Statement of hypothesis 

Chapter four
4.0Introduction 
4.1Characteristics of the respondent, age, educational 
4.2Presentation of data and analysis of data
4.3Proof of hypothesis (testing)
4.4Decision rule 
4.5Research findings

Chapter five
5.0Summary
5.1Conclusion 
5.2Recommendation
5.3Bibliography   

THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4474
    Fee ₦5,000 ($14)
    No of Pages 52 Pages
    Format Microsoft Word

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