MARKETING CONCEPT AS A TOOL FOR MODERN DAY BANKING INDUSTRY IN NIGERIA. A CASE STUDY OF ECOBANK PLC.


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ABSTRACT 

The study is a descriptive survey designed to examine marketing concept as a tool for modern day banking in Nigeria.

The scope of the study is subjected around marketing concept as a tool for modern day banking in Nigeria. 

A case study of Eco bank Plc is used and the findings may not be valid for the whole banks in Nigeria, but by and large, 

what happens in Eco bank Plc in Ethiope East, Ethiope West and Sapele Local Government Area of Delta State can be said to apply to other commercial banks in Nigeria.











MARKETING CONCEPT AS A TOOL FOR MODERN DAY BANKING INDUSTRY IN NIGERIA. A CASE STUDY OF ECOBANK PLC.
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4242
    Fee ₦5,000 ($14)
    No of Pages 79 Pages
    Format Microsoft Word

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