THE SALES PROMOTION MANAGEMENT AND ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY, EDO STATE

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Department: Business Administration and Management
Project ID: BAM4241
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Pages: 85 Pages
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ABSTRACT

The study is a descriptive survey designed to examine sales promotion management and organizational performance.

A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.

A test and retest method was used to determine the reliability of the questionnaire items.

THE SALES PROMOTION MANAGEMENT AND ORGANIZATIONAL PERFORMANCE. A CASE STUDY OF GUINNESS NIGERIA PLC BENIN CITY, EDO STATE

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Type: Project
Department: Business Administration and Management
Project ID: BAM4241
Access Fee: ₦5,000 ($14)
Pages: 85 Pages
Format: Microsoft Word
Views: 605

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