TOTAL QUALITY MANAGEMENT PRACTICES AND CUSTOMER SATISFACTION IN INSTITUTIONS OF HIGHER LEARNING IN KENYA (CASE OF SELECTED UNIVERSITIES IN NAIROBI COUNTY)


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Total Quality Management has been proposed to improve customer satisfaction and has received considerable attention in the recent studies. Despite the recent effort on Total Quality Management, little work has been done on the effect of TQM on Customer satisfaction in institutions of higher learning in Kenya. This study sought to establish the effect of Total Quality Management practices on Customer satisfaction in institutions of higher learning in Kenya. A case of selected universities in Nairobi County. The general purpose of the study was to investigate the effect of total quality management practices on customer satisfaction in institutions of higher learning and the specific objective was to examine the effect of customer focus, management commitment, continual improvement of products and services and systems/process approach on customer satisfaction in institutions of higher learning in Kenya. The findings were expected to be significant to all the stakeholders of higher learning institutions. The target population comprised of the undergraduate students pursuing Bachelor of Commerce in the Private and Public Universities. The scope of the study targeted selected universities in Nairobi County with a focus of KCA University and University of Nairobi. The theories that anchored the study included Deming Theory, Kaizen theory, System theory and Expectation Disconfirmation theory. This study used a descriptive research design. The unit of analysis in this study was registered Bachelor of Commerce degree students in University of Nairobi and KCA University. The study was based on primary data. The data was collected through a semi – structured questionnaires targeting full time and part time degree students in the two universities. Content Validity Index was used to establish whether the questionnaire measured what it was intended to measure.

TOTAL QUALITY MANAGEMENT PRACTICES AND CUSTOMER SATISFACTION IN INSTITUTIONS OF HIGHER LEARNING IN KENYA (CASE OF SELECTED UNIVERSITIES IN NAIROBI COUNTY)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

Details

Type Project
Department Business Administration and Management
Project ID BAM3571
Fee ₦5,000 ($14)
No of Pages 83 Pages
Format Microsoft Word

Related Works

Total Quality Management has been proposed to improve customer satisfaction and has received  considerable attention in the recent studies. Despite the recent effort on Total Quality  Management, little work has been done on the effect of TQM on Customer satisfaction in  institutions of higher learning in Kenya. This study sought to establish... Continue Reading
ABSTRACT  Organizational performance has been the concern of both academicians and practitioners during the last many decades as the ultimate outcome of utilization of tangible and intangible resources. In addition the performance of an organization largely depends on its ability to effectively and efficiently produce cost effective... Continue Reading
ABSTRACT Issues of Quality of Education, rather than mass production, have had to move to the forefront of the educational agenda of policy makers at higher education level. Considering the huge public and private investment in university education, evaluation of how effectively the investment is being utilized by examining the quality of the... Continue Reading
The aim of every hotel is to deliver quality service that matches customers’ expectations in any  service encounter at the same time remaining profitable. The hotel industry in Kenya is faced with  competition emanating from a competitive market described by globalization, changing, and  soaring consumer demand for quality services, emerging... Continue Reading
  CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to... Continue Reading
The beverage sector in Kenya has consistently been characterized by persistent operational inefficiency and poor customer services. In order to address the problems of inefficiency in service delivery these organizations are fast adopting quality management in order to make them effective in meeting public demands. The beverage sector in the... Continue Reading
Expanding the manufacturing sector is a major part of the government‟s Vision 2030 economic development plan to transform Kenya into a middle-income country by growing the manufacturing to account for 20% of GDP by 2030 which is nearly twice today‟s level, at 10.6%. Addressing some outstanding constraints in the manufacturing sector is the... Continue Reading
The Airline industry in Kenya is faced by several challenges. The challenges being faced include diminishing market potential, high fuel prices, safety records, need for skilled human resources, internal liberalization, high taxes and the environment. While looking at the market capacity and potential perspective, intercontinental capacity to and... Continue Reading
ABSTRACT The concept of strategic human resource management became popular in the 1980's with the development of Harvard Business school two models integrating strategy and human resource management. These models identified mission strategy, organization strategy, and human resource management as core elements necessary for a firm to function... Continue Reading
ABSTRACT This study sought to investigate the determinants of employee job satisfaction among county government enforcement officers in Kenya by taking the case of Nairobi City County. Given how crucial job satisfaction is among employees today, employers are always seeking ways to ensure that their employees are satisfied at work in order to get... Continue Reading
Call Us
whatsappWhatsApp Us