CUSTOMER RELATIONSHIP MARKETING AND ORGANISATIONAL PERFORMANCE IN CROP PROTECTION INDUSTRY: CASE OF REALIPM LIMITED COMPANY IN KENYA


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Companies now face more challenges as the turbulence in the environment continues. Getting and maintaining loyal customers for higher organizational performance is critical for survival and growth. This study aimed at identifying the effect of the customer relationship marketing on organizational performance in the crop protection industry, with a case study of RealIPM Company. There have been prices adjustments due to competition, promotional material and rebranding and all this efforts are part of the processes that help in building long term relationships with the customers and by nature of it, it only serves as a short term strategy to attain competitive advantage. The specific objectives were to establish the effect of customer relationship processes, investigate the effect of customer loyalty and examine the effect of brand values on organizational performance. This study was anchored on commitment-trust theory, customer loyalty theory and brand values theories. The study adopted descriptive research design. The target population was 185 employees from which a sample size of 55 respondents was selected using stratified sampling technique. The instrument of data collection used was the questionnaires. Collected data was analysed using descriptive statistics carried out included the mean, median, mode and standard deviation. Inferential statistics were also carried out to enable generalization of the findings. Regression analysis and ANOVA were carried out.

CUSTOMER RELATIONSHIP MARKETING AND ORGANISATIONAL PERFORMANCE IN CROP PROTECTION INDUSTRY: CASE OF REALIPM LIMITED COMPANY IN KENYA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM3510
    Fee ₦5,000 ($14)
    No of Pages 67 Pages
    Format Microsoft Word

    Related Works

    Companies now face more challenges as the turbulence in the environment continues. Getting  and maintaining loyal customers for higher organizational performance is critical for survival  and growth. This study aimed at identifying the effect of the customer relationship marketing on  organizational performance in the crop protection industry,... Continue Reading
    Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading
    INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that... Continue Reading
    TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading
    TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1       Background of the Study 1.2       Statement of Problem 1.3       Objectives of the Study 1.4       Research Questions 1.5       Research Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Operational Definition... Continue Reading
    (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading
    ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading
    ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
    ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
    ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
    Call Us
    whatsappWhatsApp Us