ABSTRACT
Marketing may very well be the most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers. This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented, Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.
TABLE OF CONTENTS
TITLE PAGE i
CERTIFICATION ii
DEDICATION iii
ACKNOWLEDGEMENT iv
ABSTRACT vi
TABLE OF CONTENTS vii
CHAPTER ONE
1.0 Introduction 1
1.1 Statement of Study 2
1.2 Aims Objective of Study 2
13 Significant of the Study 3
1.4 Scope of the Study 4
1.5 Limitation and Constraint of the Study 5
1.6 Historical Background of Case Study 6
1.6 Definition of Terms 7
CHAPTER TWO
2.0 Introduction 9
2.1 The Meaning of Marketing Concept 9
2.2 Importance of Marketing Concept 13
2.3 Adoption Process of Marketing Concept 15
2.4 Marketing Concept Adoption in Non-Profit
Making Organization 18
2.5 The Component Of Marketing Concept 22
2.6 Problem of Marketing Concept 23
CHAPTER THREE
3.0 Research Methodology 28
3.1 Population and Sample 28
3.2 Sample 28
3.3 Research Approach 29
3.4 Data Collection 29
3.5 Administering of Instrument 32
3.6 Method of Data Presentation and Analysis 32
CHAPTER FOUR
4.0 Data Presentation 33
4.1 Presentation of Data 33
CHAPTER FIVE
5.0 Summary of Findings 42
5.1 Conclusion 43
5.2 Recommendation 44
REFERENCES 47
APPENDIX 48
QUESTIONNAIRE 49
