TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Table of content
CHAPTER ONE
Background of the study
Aims and objectives of the study
Significance of study
Scope of the study
Limitation of the study
Definition of key terms
CHAPTER TWO
Literature review
Importance of channels of distribution
Approaches to distribution channel
Vertical market system in distribution channel
Factors affecting choice oft channel
Determining the intensity of distributing channel
Merit of distribution channel
Demerits
Classification of consumer goods
Distribution channel of consumer goods
Problems in channeling goods
Solution to problem
Channel motivation
CHAPTER THREE
Research methodology
Data collection techniques
Population and sampling size
Sampling procedure
Method of data analysis
CHAPTER FOUR
Data presentation and analysis
Historical Background of the case study
Data Presentation
Data Analysis
Result of Findings
CHAPTER FIVE
Summary, conclusion and recommendation
Summary of finding
Recommendation
conclusion
Bibliography
