TABLE OF CONTENTS
Declaration .............................................................................. .
Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. iii
Acknowledgement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1v
GENERAL INTRODUCTION
Backgronnd of the study................................................................. I
Statement of the problem............................................................... 2
Objectives of the study.................................................................. 2
Significance of the study..................................................................... 3
Scope of the study............................................................................. 3
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 4
Research Design......... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Area of study..................................................................... 4
Population........................................................................ 4
Sources of data.................................................................. 4
Procedure........................................................................ 5
Limitations of the study................................................................. 5
CHAPTER ONE: LITERATURE REVIEW
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... 7
Definition of key concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... 7
Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Competitive advantage......................................................... 8
Characteristics of innovation........................................................... 9
Sources of innovation................................................................... 10
External sources................................................................ 10
Internal sources.................................................................. 11
Innovation strategies..................................................................... 12
Generic strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 13
Relationship between innovation and competitive advantage..................... 15
Relevance of innovation vis a vis competitive advantage........................... 16
How to build innovation.................................................................. 17
CHAPTER TWO: PRESENTATION, ANALYSIS AND INTERPRETATION OF
FINDINGS.
Introduction................................................................................. 20
Sample characteristics and descriptive statistics....................................... 20
Presentation of findings on the general respondents.................................. 21
Structural and Location ofrespondents...................................... .. 21
Reasons for innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 21
Presentation and Analysis of findings as per application of innovation . . . 22
Factors that lead to acquiring competitive advantage................................. 22
How to develop a competitive advantage.............................................. 23
Innovation process.......................................................................... 24
Innovation strategies adopted by the firm and in what department.................. 24
Effectiveness of innovation on the competitive advantage........................... 25
Limitations faced in implementing innovation........................................ 26
The Balanced score card.................................................................. 27
CHAPTER THREE: CONCLUSIONS AND RECOMMENDATIONS
Introduction............................................................................... 28
Conclusion................................................................................ 28
Recommendations....................................................................... 28
Bibliography..................................................................... 31
Appendices....................................................................... 32
