ABSTRACT
This study is a research into the study of the management of void transport in Nigeria (a case study of abc transport company ltd, Enugu. The purpose of the study is to unravel the modus operandi ie the management strategy adopted by the transport companies to off set the problems of in effectiveness and inefficiency with which most transport companies are characterized. It show case the strategy applied by the company to season this workers for better performance in the transport industry. While carrying out the research, the data collection method adopted was the questionnaires, the statistical used was chi-square . a total of 25 questionnaire were distributed out of which twenty were returned. The findings from the hypothesis and research show that the services marketing mix adopted by the transport operative had to a very large extent lead to increase in customer patronage especially recently.
Again, the promotional mix elements used by the transport organization have an impact on customer patronage remarkably.
The recommendation are as follows.
The researcher recommends the appointment of road translation managers for effective revision of nominal rolls and distribution of rickets on time.
These managers will be defectively monitored to avoid embezzlement of fund collection.
The road transportation management should make use of modern information system (MFS) to computerize and accord transport business and it’s practitioners for adequate improvement of the management.
A blend of promotional strategy should be adopted in order to in crease patronage, such as advertising and publicity.
Using the media to educate people about the importance of conformity to the service marketing mix adopted by the transport operators
The management of national road transportation union should advice the government to make wider consultation before the removal of oil subsidy.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement vi
Abstract vii
Table of Contents viii
CHAPTER ONE
INTRODUCTION
1.1 Background of the study 1
1.2 Statement of problem 4
1.3 Purpose of the study 5
1.4 Scope of study 5
1.5 Research Questions 6
1.6 Limitation of the Study 7
1.7 Definition Of Terms 8
CHAPTER TWO
REVIEW OF RELATED LITERATURES
2.0 History of ABC transport company LTD 9
2.1 The Meaning of Road Transportation 10
2.2 The Role of Road Transportation in Nigeria 11
2.3 The Meaning of Management 13
2.4 The Role of Management in An Organization 14
2.5 Formulation and Implementation Business Strategy 17
2.6 Problems with Implementing Business Strategies 20
2.7 The Road Transportation in Nigeria 21
2.8 The Road Transport Customers 26
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.3 The Population of the study 29
3.4 Sample and sampling Procedure 29
CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
4.1 Presentation and Analysis of Data 32
CHAPTER FIVE
FINDING, RECOMMENDATION AND CONCLUSIONS
5.1 Findings 40
5.2 Conclusion 41
5.3 Implication for Research Findings 42
5.4 Recommendation 43
5.5 Limitation of the study 44
5.6 Suggestion for Further Research 45
Bibliography
Appendix
