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THE IMPACT OF FOREIGN FILMS ON THE BEHAVIOURAL PATTERN OF YOUTHS

(Mass Communication)

THE IMPACT OF FOREIGN FILMS ON THE BEHAVIOURAL PATTERN OF YOUTHS

(A CASE STUDY OF POST SECONDARY SCHOOLS/INSTITUTIONS)

ABSTRACT

Bernard Berelson (1948 pg 108) says that “some  kinds of  issues brought to the attention of some kinds of effect. The stimulus for this research is to find out the impact of foreign film on the behavuioural patterns of youths. As the saying goes “the youth are the leaders of tomorrow. And if they are corrupt then the society is corrupt and vice-verse. Hence the is need for the youth to be cared for in a special way. The fist chapter of these my study gives a background information on the study. And at also looked at the introductory relational for the study. And the purpose /significance of he study. In addition to the scope ns limitation etc. The second chapter surveyed the  source of literature, the review of literature and summary of  literature etc. what formed the basis of this research were related to the studies that have been done for people like Igboinedion (1984) on. Audience attitude towards films on Nigeria television. Alies (182) on the impact of foreign films music and magazine on the social life of Lagos baby. In the campus and also of other studies. The thirds chapter deals with the  research question, research method, design population and sample etc three hypothesis were formulated. Data was gathered with the help of questionnaires given to 1000 respondents. Survey research method was used as he data collected technique and “questionnaires” was the measuring instrument. Sample size was 100 and the population was, the post secondly school Awka and Nnamdi Azikwe University Awka, both in Awka state Anmbra .        The fourth chapter, deals with the analysis of demography and hypothesis test like we said  above  one variable was used in the analysis and significance level was set at 0.5.in the result two out of the three hypothesis received no support. But one which  sated that foreign have negative impact on the behavioural; patterns of youths in post-secondary school in Nigeria was uphold. All these were treated in chapter four )4) of these study. The fifth and also the final chapter has the suggestions  and conclusions derived from the findings of the study.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the study

1.4        Significant of the study

1.5        Research hypothesis

1.6        Assumptions

1.7        Limitation of the study

1.8        Definition of terms

References

CHAPTER TWO

2.0        Review of literature

2.1    Sources of literature review

2.2    Summary of literature review

Reference

CHAPTER THREE

3.0        Research methodology

3.1        Research method

3.2        Research design

3.3        Population

3.4        Sampling

3.5        Data collection

CHAPTER FOUR

4.0    Data analysis and presentation

4.1        Hypotheses test (as appropriate)

4.2         Results

4.3        Discussion

CHAPTER FIVE

5.0        Summary,

5.1        Recommendation for further study

 

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

According to Bernard Berelson (1989:63) ,he sad that “ some kinds of communication on some of issues brought to the attention of some kinds of people nude some kinds of conditions have some kinds of effects.

The role of television in the modern world has been primarily one of the entertainments, this is a very vital aspect of mass communication. In other words, how does one communicate, through which means and how does the listener receive the message. This according to Harold D. Laswell .M (2003:15), Boils down to “who says what in which channel, is the medium used for disseminating or relaying the message. The receiver and the impact it has on him stand out distinctly on the other end. A major event on the television growth occurred n 1956, when video tape was used for the first time with the advert of video tape, events could be recorder for later broadcast and still retain that “live look”.

In the wake f the twentieth century the rate of violent (which is part of the change in behaviour) seem to have reached its peak, these phenomenon can be linked to the growth of sophisticated technology like television, video tape and even film production.

Never before, since the early 1980s had the Nigeria youths faced the awesome challenges of this tape and scale, it has seen in the immediate past years.

Modern developments and innovations in science and technology have greatly challenged our behaviours we have finally reached the era of jet age, and its attended problems which are too numerous to mention in this study.

But shall cast more than a cursory glance at one of those challenges being faced today by our youths in Anambra state, which is the impact of foreign films on viewers (youths) in higher institutions of learning in the state.

While emphasis will be laid o the degree of adaptability f youths in Amanbra to what they see how it alters their person and also how it reflects on their mode of dressing, language, relationship at school, life behaviour in general. And how there foreign films influence their day today activities and the feedback of these films on the entire society, I shall not fail to also delve into the impacts of role models on foreign films.

The imitation of the model by the youths entails an influence by some one in a certain direction. Therefore, by considering what role models are offered by and chosen from the media an answer to Laswell’s “who” and “what “ is implied. The television, film and comics offer to contemporary youths a great variety of role models who offer styles of life to youth and with whom they may identify. In a study made in 2007, in NTA Asaba in character style rather traditional city children of ages twelve to sixteen were asked in relation to various media. Whom they we like to be like in future? About 81 percent of boys and 61 percent of girls made a choice to be like  celion don most of these youths wee choosing role models from amongst the offerings made by the media.

In Nigeria today there is a general consensus that w have many films on our television and according to AIU (1982) after a study on the impact the media content on Nigeria youths on clouded. The Nigeria youths (student) have become a brain washed set of youths who think more of other peoples culture of such programmes  shown on television are produced overseas. About 97 percent of such programmes have violent and romantic traits. In a period of one week alone a young man/women will have watched over twenty foreign films and episode seen thousand of death and heartbreaks, heard harsh and brutal languages “fuck you”, a son of bitch, nigger men and kiss my ass etc.

Films can be a source of entertainment, but some like karate films, boxing , wrestling, horror films, crime related films and romantic films etc could have a naïve effect on the youths, indeed there are still some observers ho believe that view foreign violent films can reduce the direct expression of aggressive behaviour. The theory goes back to Aristotle, who believes that dramatic presentation produces a stimulus for discharging of feeling by audience.

Most exerts in the filed, now agree that there is clear evidence of positive relationship between foreign violent films, and later aggressive behaviour.

Inadvertently, this piece of work will also look at the avenue open to the government parents, Nigeria film cooperation in the providing indigenous films, that are not only entertaining bur also educative, which will portray our rich cultural heritage for  all to see. The application of censorship in rationing sanity to this deplorable situation will also be reviewed.

While this study is not an limitation into the unknown because the subject matter is one of the great important which is explored daily by government parents and experts, I ma only exploring further avenues of this problem through in depth research with a view of shedding more light on these issues in other to find answers to this puzzle.

I am convinced that an alternative of reading this write-up of mine, will prepare and enlighten the youths on the emphasis would be placed on how to curd this malaise.

1.2    THEORETICAL FRAMEWORK

This study is anchored on the basis of cultivation theory and cultural imperialism. Cultivation theory is a socialtheory otherwise known as cultivation analysis which was developed on the basis of examining the long-term effects of television on American audiences of all ages. Developed by George Gerbner and Larry Gross of the University of Pennsylvania, cultivation theory derived from several large-scale research projects as part of an overall research project titled “Cultural Indicators”. The purpose of the Cultural Indicators Project was to identify and track the “cultivated” effects of television on viewers. They were concerned with the effects of television programming (particularly violent programming) on the attitudes and behavior of the American public” (Miller, 2005, p.281) Establishing the basic tenets of cultivation theory, Gerbner et al (1986) argued that “while religion and education had previously been greater influences on social trends and mores, now “television” is the source of the most broadly shared images and messages in history.

1.3       STATEMENT OF THE RESEARCH PROBLEMS

The impact of foreign films on the behavioural patterns of youths (a case study of post secondary schools). Foreign films in one way or the other have either positive or negative impact on the behaviour of youths this study will determine the extent of this impact.

In Nigeria today, there is a general consencess that has in many films on our television and according to Alu (2002:132). After a study on the impact the media content on Nigeria students on clouded.  The Nigeria students have become a brain which has set student who think more of other peoples culture of such programmes shown on television are produced overseas.

About 97 percent of such programmes have violent and romantic traits. In a period of one week a loan a student men /women will have watched over twenty foreign movies and episode seven thousand of death and hear break head harsh and brutal language fuck you in some of bitch, nigger man and kiss my ass etc.

        Movies can be a source of entertainment but some like karate movies, boxing, wrestling horror movies, crime related movies and romantic movies etc which could have a native effect on the students. Indeed, there are still some observes to believe that view foreign violent movies can reduce the direct expression of aggressive on the behavioural of students. So the above are the problems on which the researcher will look into and this study will determine clearly the extent to its impact on students.

1.4       OBJECTIVE OF THE STUDY

The objectives of this study are as follows:

1.   To determine the impact of foreign movies on the behavioural patterns of student in tertiary institute.

2.   To find out the kind of movies peffer most by student in tertiary institutions.

3.   To assess if parents regulate the interest of their students on foreign movies.

4.   To make reasonable recommendations and solutions of the problems that is identified.

1.5    RESEARCH QUESTIONS

1.     What impact does a foreign movie have on bahavioural pattern of students?

2.     Whether students prefer watching foreign movies?

3.     Should parent regulate their children interest on foreign movies?

4.     What would you recommend on students interest on foreign movies?

1.6 RESEARCH HYPOTHESIS

Hi: Foreign films have positive impact on the behavioural pattern our youth in school

Hi: Foreign films have negative impact on the behavioural pattern  our youth in school

H2: Foreign films do not influence our youths

H3: Important of foreign films should be encouraged in Nigeria.

1.7       SIGNIFICANCE OF THE STUDY

Foreign films and its perception by the Nigeria youth especially those in higher institution have really made a great negative impact on the lives of the youth .it is perhaps interesting to note that within the last two decade, the country has been witnessing increase incident of crime and anti-social arts like burglary, rape, drunkenness, smoking habits, homo-sexualism and lesbianism etc.

This study therefore, will portray the negative and positive impacts of foreign films to the youths. And it will also help to put the behaviour of the youth in check. And it is hoped that by the time this work will be computed, a clear analogue will be drawn on the effect/impact pf foreign films on the behaviour pattern of Nigerian youths.

This study will also be a guide to the parent and many other people and also to those in authority, in the developing countries especially Nigeria. The government and the broadcasting organization of Nigeria *BON) are not left out in this process the result of the study will make them censor the number and types of foreign films that are brought into this country. It will also prescribe the television house, the kinds of films youth need to watch on the television, this will go a long way to support what parker said in 1974. The sooner each new technique is studied the greater the chance of brining to use research result to influence policy in a meaningful ways?

Finally this will be of immense benefits as a source of literature  to communicators scholar and students of who might take interest in this area of studying in the future.

1.8       SCOPE OF THE SURVEY

This study covers the impacts of foreign movies on the behavioural pattern of students in tertiary institution.  Although this study is a case study of students in IMT and the department of management students of Mass Communication.

1.9       DEFINITION

Impact: Impact refer to as a strong effect something has

on other.

Foreign: By foreign it means  dealing with a country that is not ones own. For example in these my study, the films because it is not our own, instead imported from other countries outside our countries.

Films: Films here refers to thin layer sheet or rolled strip of light sensitive material for taking photographs etc.

Behaviour: Behaviouir simply means way of behaving or the way in which one react to a particular event or issues tone another .

Pattern: pattern could be define as a model design or instructions showing how a thing is to be made etc.

Youth: Youth could be define as a state or period of being young. These youths start from teenage till the age of (35) thirty five years old.

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