THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING INDUSTRY
(A CASE STUDY OF UNION BANK OF NIGERIA ENUGU MAIN BRANCH)
The business organization operates in an environment and through its interactions with the various elements of this environment, it justifies its existence. The customers is the essences of business. The business organizaiton is expected to continually to satisfy it customer hence this work gets out to investigate the need for improved customer services in the banking industry with particular reference to union Bank of Nigeria PLC
The method applied in this study is a combination of content analysis and survey research the data were sources through both instrument used availed the research the opportunity to have a first hand information.
The method applied in this study is a combination of content analysis and survey research the data were sources through both primary and secondary sources and the instrument used availed the research the opportunity to have a first hand information.
The unit of analysis Union Bank of Nigeria PLC Garden Avenue branch and social artifacts , and the data collected from the units are presented in tables and analyzed using chi-square (x2) method.
Among he major finding of this research work including that the dissatisfaction experience by customers is due to the inefficiency of the bank staff there is a relationship between improved service delivery and bank efficiency and bank profitability.
But owing to the limitation encountered further studies should be carried out to service between two banks operating with the country
TABLE OF CONTENT
1.1 Background of study.
1.2 Statements of problem.
1.3 Purpose of study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Significance of the study
1.7 limitation of the study
1.8 Definition of terms
2.2 Dynamism and marketing of commercial banks service
2.3 Customers service strategies and policies
2.4 Factors influencing bank service
2.5 Management banks density communication socio-economic factor government control
2.6 Performance appraisal
2.8 Problems of marketing of bank service
3.1 Research design
3.2 Area of the study
3.3 Population of the study size
3.4 Instrument for data collection
3.5 Validation of the instrument
3.6 Reliability of the instrument
3.7 Method of data collection
3.8 Method of data analysis
4.1 Presentation and analysis of data
4.3 Summary of result
5.1 Discussion of result and findings
5.3 Implication of the research finding
5.5 Suggestions for further research
Table 4.2 Status of respondents
Table 4.3 Educational qualification
Table 4.4 Rating of bank customer related
Table 4.6 Satisfaction with service rate of bank staff
Table 4.7 inefficiency of banks staff
Table 4.8 Training motivation and service rate
Table 4.9 Recommmendation for improved service delivery
Table 4.10 Staff service rate and bank profitability
Table 4.11 Bank efficiency and bank profitability
Table 4.12 Relationship between improved service delivery efficiency and
The objective of the chapter is to emphasis on the need for improved customer service in the banking industry with special referenced to Union Bank of Nigeria PLC
1.1 BACK GROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
This research work is aimed at addressing the problems associated with banks which include
i. To find out if staff training and motivation affect the ratio of services by the staff
ii. To ascertain whether customer dissatisfaction is a function of the inefficiency of the banks staff.
iii. To determine if there is any relationship between improvement in the service delivery of the banks and the efficiency of the bank and its profitability
1.3 PURPOSE OF THE STUDY
The purpose of the study among other thins are stated below:
a. To find out the extent of staff and customers relationship
b. To determine the extent of customers compliant of non-satisfactory service
c. To determine the adequacy of available resources both human and material in the bank.
d. To find out the material in the bank
e. To find out the staff customer ratio
f. To ascertain the causes of long queues on banks
g. To identify the effects of inefficient service on the banks image and profitability
1.4 SCOPE OF THE STUDY
Due to the limitations of time and other resources the scope of this study was limited to union bank of Nigeria Plc garden Avenue off Okpara Avenue Enugu State. Hence data collected and questionnaires distribution was limited to staff and customers of the bank at Garden Avenue
1.5 RESEARCH HYPOTHESIS
In this research the following hypothesis are formulated and will be tested. The customer dissatisfaction is not a function of the inefficiency of the bank staff.
H0: There is no correlation between improved service delivery and bank
efficiency and profitability
H1: There is no correlation between improved service delivery and bank
efficiency and profitability
H0: Training and motivation of staff does not affect the service rate of staff
H1: Training and motivation of staff affect the service rate of staff
1.7 SIGNIFICANCE OF THE STUDY
Considering the uniqueness of the problem identified in this research the findings are expected to be great importance to. Satisfaction of customer needs through improved quality service. the earlier the problem hindering the effective customer service by banking industrial are identified the better for both customer and the banks
In the exposition in banks customer relations professor Nwankwo G.O (1980)express the position of the customers in such relation. He position of the customers in such relation he expressed that customers are the main reason of banks existence that bankers are not doing any favour to the customers but that customers are doing bankers favours by entrusting his hard carried money for safe keeping. The (customers) make greatest demand on banks the most important being getting their money when they want it and some of the banks money when they need it. It is therefore important that an efficient and courteous service system will be crucial in retaining her customers. Some commercial banks in Nigeria tends to be indifferent to delays suffered by their customers with competition increasing fast in the banking industry the problem of delays in banks cannot be over-looked especially if they have to retain their customers. The knowledge of today’s customers are increasing and their fore their number and knowledge require even harder effort in this light it is just obligatory and prudent for banks to improve their service anything short of that will be fool hardy and may endanger the life of the bank
The important of this study is also to throw more light on some of the causes and effects of unsatisfactory counter service in the Nigeria banks. The bank management will find the exposition useful customers will also benefit from the study.
The study will also help to identify the correct from of motivation for the workers in the banking industry. If workers are well motivated it is likely that they will perform their duties with cheerfulness and more dedication to duty. This is likely to promote a very cordial relationship between the banks and their customers.
1.8 DEFINITION OF TERMS
Where as certain terms have very definite meanings, other have varying meanings for the above reasons the critical terms used in this study may be defined as give here.
i. Customer service: This has been defined as connection of activities performed in keeping customer happy
ii. Effective: This may be defined as a state capable of causing a desired result. Effective customers service is thus a state of service capable of causing desired result such as achieving the sport out objectives of the banks
iii. Expectancy: This is defined as the workers perception of the probability that a particular out come will result or occur when he/she behaves in a certain way.
iv. Productivity: This means that the dedication of the banks worker to their duties and their prompt attendance to their customers and their problem which are measured by the number of hours out of the total number of worker hours per day utilized efficiently by the workers in the performance of their assigned duties.
v. Performance appraisal: This is the personnel activity by which the enterprise determines the extent to which the employee is performing the job effectively
iv. Motivation: This refers to goal directed behaviours ie. The process of influencing and activating a workers energies and full potentials towards the performance of set task and the achievement of organizational objective
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