THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM. ( A CASE STUDY OF GLO NIG. LTD)
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- Pages:57
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ABSTRACT
The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.
The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of time; Also, the methodology adopted for this research includes the area of study, population, sample and sampling techniques, method of data collection, instrument used for the data collection, validation of the instrument data analysis and techniques. It is evidenced that GLO NIG LTD has implement product differentiation as a strategy to effectively achieve pre-determined objective of customer satisfaction on sales performance of communication firm (GLO NIG LTD).
After much consideration to the leads to operation of business and considering the environment forces came out with the following suggestions that will help to solve some of the obstacles the organization is facing.
TABLE OF CONTENT
Title Page………………………………………………………………………………………i
Approval Page…………………………………………………………………………………ii
Dedication …………………………………………………………………………………….iii
Declaration Page……………………………………………………………………………...iv
Acknowledgement………………………………………………………………………… iv-v
Abstract……………………………………………………………………………………......vi
Table of Content…………………………………………………………………… …..vii -viii
CHAPTER ONE
1.0 Introduction…………………………………………………………………………….1
1.1 Background of the study…………………………………………………………… 2
1.2 Statement of the Problem……………………………………………………………2
1.3 Objectives of the study………………………………………………………………3
1.4 Statement of Hypothesis…………………………………………………………… 3
1.5 Significance of the study…………………………………………………………….4
1.6 Scope and limitations of the study…………………………………………………4
1.7 Brief History of Glo………………………………………………………………… 4-6
1.8 Definition of Terms…………………………………………………………………..6
CHAPTER TWO
2.0 Literature Review……………………………………………………………………7
2.1.0 Definition of Marketing Mix…………………………………………………………8
2.1.1 Product………………………………………………………………………………8-9
2.1.2 Price………………………………………………………………………………….9
2.1.3 Promotion……………………………………………………………………………9-11
2.1.4 Place…………………………………………………………………………………12
2.2 Conceptual Meaning of Product…………………………………………………..12
2.3 Classification of Product……………………………………………………………13-16
2.4 Stages in New product Development…………………………………………….16-17
2.5 Meaning of Product Strategies……………………………………………………18-29
2.6 Origin of Product Strategies………………………………………………………29-32
2.7 Product Differentiation Strategies………………………………………………32-34
2.8 Criticisms of Product Strategies……………………………………………… ...34-35
CHAPTER THREE
3.0` Research Methodology…………………………………………………………36
3.1. Population Sampling Sizes …………………………………………..…………36..
3.2 Instruments use for collecting data …………………………………………….36
3.3 validation of Instrument ………………………………………………………….37.
3.4 Administrative of instrument …………………………………………………….37
3.5 Statistical Techniques used ……………………………………………………..37-38
CHAPTER FOUR
4.0 Data Presentation an Analysis…………………………………………………39-41
4.1 Proof of Hypothesis ……………………………………………………………...43-46.
CHAPTER FIVE
5.0 Summary of Findings, Conclusion & Recommendation………………………….47
5.1 Summary of Findings…………………………………………………………….47
5.2 Conclusion…………………………………………………………………………47
5.3 Recommendations………………………………………………………………..47-49
Bibliography……………………………………………………………………….50-51
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