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The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc)

  • Type:Project
  • Pages:59
  • Format:Microsoft Word
(Marketing Project Topics & Materials)

ABSTRACT

This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement.
Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks such as delivery efficiency, product availability, after sales service, product display or merchandising and control of distribution costs. When performed effectively, these tasks will ultimately impact very positively on company revenue and profit. The objective of this chapter is dwelling on the various methods employed in the collection and analysis of this research study.

 In order to achieve this objective, the research instrument will structure questionnaires on the  importance of distribution system in the marketing of consumer goods. The data generated will be analysed using simple percentage method. Sample size of 50 respondent were chosen from the staff of Cadbury Nigeria Plc, Agidingbi. Secondary data were also generated from books , journals and other relevant periodicals from the company achieve. 

According to the findings, distribution system is highly indispensible to the marketing of Cadbury products.   
Distribution system is used to determine the frequency of purchase and also the intensity of distribution.


TABLE OF CONTENT

    PAGES
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v

CHAPTER ONE
Introduction 1-2
1.0 Problem statement 3
1.1 Purpose of study 3
1.2 Research questions 4
1.3 Hypothesis 4
1.4 Scope and limitation of the study 5
1.5 Definition of terms 6-9
1.6 Significance of the study 10
1.7 Historical background of Cadbury 10

CHAPTER TWO: LITERATURE REVIEW
2.1 The nature and scope of distribution system 12
2.2 Element of distribution 13
2.3 Wholesaling 13-16
2.4 The impact of market environment on distribution channel 16
2.5 Relationship between market environment and distribution 17
2.6 Ways to design distribution strategies 18
2.7 Advertising 18-21
2.8 Channel of distribution 22-30

CHAPTER THREE
3.1 Research design 31
3.2 Re-statement of research question 31
3.3 Data collection method 31-32
3.4 Population of study          33
3.5    Sample size/ technique 34
3.6   Date collection and analysis instrument 35
3.7   References 36-37
CHAPTER FOUR
4.1 Presentation and data analysis 38-46

CHAPTER FIVE
5.1 Summary 47
5.2 Conclusion 48
5.3 Recommendation 48
5.4 Suggestion for further studies 49
Bibliography 49-51
        Appendix

The Importance Of Distribution System In The Marketing Of Consumer Goods (A Case Study Of Cadbury Nigeria Plc)

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Details

Type Project
Department Marketing
Project ID MKT0954
Price ₦3,000 ($9)
No of Pages 59 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Marketing
    Project ID MKT0954
    Price ₦3,000 ($9)
    No of Pages 59 Pages
    Format Microsoft Word

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