+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

GENDER ISSUES IN ADVERTISING IMPACT AND APPLICATION

  • Type:Project
  • Pages:46
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
ABSTRACT
This research was based on the based the topic: Gender issues in Advertisements, impact and application (a study of Joy soup). It went along way to provide clear understanding of the reasons for gender displays in advertisements, particularly the motives and outcome of the often use of the feminine gender as instruments of attraction in adverts as seen in Joy soap adverts. Advertisement is meant to gain consumer acceptance of goods through presenting the benefits of such goods and showing them what they want to see, hence the adoption of the uses and gratification theory of media in this research to explain the reasons for gender displays. Survey methods of research came into play to sample and evaluate the responses of one hundred respondents in Enugu metropolis with a well articulated questionnaire that gave answers to my research questions and brought about the following conclusions and recommendations: Advertisement is a gender issue because even though goods are advertised but men are used to gratify women and women to gratify women in order to gain the interest of both genders, So I recommend that gender displays should be encouraged but balance must be stroke, rather than negative objectification of the feminine gender in adverts as concluded through the hypotheses test results which has a greater number of respondents believing that these portrayals are seductive, making its impact morally negative. I also recommend Animations could be used as alternative to gender displays 
TABLE OF CONTENTS
COVER PAGE   I
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ABSTRACT V
ACKNOWLEDGEMENT VI
TABLE OF CONTENTS VII

CHAPTER ONE
INTRODUCTION
1.1. BACKGROUND OF STUDY 1
1.2. STATEMENT OF RESEARCH PROBLEMS 6
1.3. OBJECTIVES OF STUDY 6
1.4. SIGNIFICANCE OF THE STUDY 6
1.5. RESEARCH QUESTIONS 7
1.6. RESEARCH HYPOTHESIS 7
1.7. THEORETICAL FRAMEWORK 8
1.8. SCOPE OF STUDY 9
1.9. LIMITATION OF STUDY 9
1.10. DEFINITION OF TERMS 10

CHAPTER TWO
LITERATURE REVIEW
2.1. SOURCE OF LITERATURE 13
2.2. REVIEW OF RELEVANT LITERATURES         13
2.3. SUMMARY OF LITERATURE
CHAPTER THREE
METHODOLOGY
3.1. RESEARCH METHOD 22
3.2. RESEARCH DESIGN 22
3.3. RESEARCH SAMPLE 23
3.4. METHOD OF DATA COLLECTION 24
3.5. METHOD OF DATA ANALYSIS 25

CHAPTER FOUR
DATA ANALYSIS AND RESULT
4.1. DATA PRESENTATION AND ANALYSIS 26
4.2. DISCUSSION OF RESULT/FINDINGS 38

CHAPTER FIVE
5.1. SUMMARY AND CONCLUSION 40
5.2. RECOMMENDATIONS 41
REFERENCES 44
THE QUESTIONNAIRE
GENDER ISSUES IN ADVERTISING IMPACT AND APPLICATION

Share This

Details

Type Project
Department Mass Communication
Project ID MAS1146
Price ₦3,000 ($9)
No of Pages 46 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1146
    Price ₦3,000 ($9)
    No of Pages 46 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study investigated Gender Issues and the Challenges of Rural Development in Nigeria, a case study of Ikwo local government Area of Ebonyi State (2006-2011). The major problem of this research is women’s gender discrimination, their poverty, powerlessness in the development of rural areas. The major objective is to evaluate gender... Continue Reading
    CHAPTER ONE : INTRODUCTION 1.1     BACKGROUND OF THE STUDY           Gender is a concept used in social sciences analysis to look at roles and activities of men and women. The focus of gender issues is not on biological differences between... Continue Reading
    TABLE OF CONTENT Title page 1 Certification 2 Dedication 3 Acknowledgment 4 Table of content 6 CHAPTER ONE: INTRODUCTION 1.1 Background of Study 8 1.2 Purpose of Study 12 1.3 Justification of Study 12 1.4 Scope of Study 13 1.5 Research Methodology 13 1.6 Structure of the thesis 13 1.7 Work cited 14 CHAPTER TWO: LITERATURE REVIEW 2.1 Review of the... Continue Reading
    ABSTRACT Genderism, an apt neologism for gender equilibrium in literary discourse and creativity is a sequel to feminism following the emergence of gender studies in the last quarter of the twentieth century. Since 1975 – declared by the United Nations as the international women’s year, there has been an uprising in the global ferment of... Continue Reading
    ABSTRACT Genderism, an apt neologism for gender equilibrium in literary discourse and creativity is a sequel to feminism following the emergence of gender studies in the last quarter of the twentieth century. Since 1975 – declared by the United Nations as the international women’s year, there has been an uprising in the global ferment of... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1.     BACKGROUND OF THE STUDY Gender is clearly seen as economic, social and cultural features, qualities and chances related with being either a male or female. Basically in most societies, men and women are totally different from each other and this is seen in their activities and business, and also their access... Continue Reading
    ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
    COMPUTER ANIMATION AND IT’S ROLE IN ADVERTISING (FOCUS ON ONLINE ADVERTISING) ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones... Continue Reading
    ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
    CHAPTER ONE Introduction Watson and Friend (1969) defined fear of negative evaluation as apprehension about others’ evaluation, distress over their negative evaluation, and the expectation that others would evaluate oneself negatively. Carleton et al, (2006) defined fear of negative evaluation as the apprehension and distress arising from... Continue Reading