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A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

  • Type:Project
  • Pages:66
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
ABSTRACT
In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.
This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research.
This research, however, aims at comparing, identifying and analyzing the newspaper readership attitude among male and female youth of higher institutions with the ultimate result of finding out the choice preference as regards to content.  Also, this research will in no small way help the editors and newspaper manger and publishers in the determination and prominence given to some items in order to promote wider readership among youth.
This study will also increase student’s awareness and contributions to both national and international issues. Also it will enhance and encourage greater patronage among the student’s profit to the publisher’s.
Finally, the expected results due to the past studies on this topic will be that male student’s read both information on national and international news more than female student’s read more of entertainment than male youth.

TABLE OF CONTENTS
Title page                                                                                         i
Approval page                                                                                 ii  
Dedication                                                                                      iii 
Acknowledgement                                                                          iv
Abstract                                                                                      v - vi
Table of contents                                                                      vii - ix

CHAPTER ONE
Introduction
1.1 Background of the study                                                     1 - 3
1.2 Statement of the research problem                                           4
1.3 Objectives of the study                                                       4 - 5
1.4 Significance of the study                                                         6
1.5 Research Question                                                                   6 
1.6 Research Hypothesis (including Null)                                    7
1.7 Definition of Terms                                                                 8                               
1.8 Assumptions                                                                             9
1.9 Limitations of the study                                                9 - 10

CHAPTER TWO
Review of the literature
2.1 Literature review                                                                    11
2.2 Literature review                                                             11 - 20
2.3 Summary of the Literature review                                          21
Reference                                                                         22 – 24

CHAPTER THREE
Methodology
3.1 Research method                                                                      25 
3.2 Research design                                                                       26
3.3 Research sample                                                               26 - 27
3.4 Measuring instrument                                                       28 - 29
3.5 Data Collection                                                                         29
3.6   Data Analysis                                                                            29
3.7    Expected Results                                                               29 - 30                                                                      
                                                                                                          
CHAPTER FOUR
Data analysis and results
4.1 Data analysis                                                                           31
4.2 Results                                                                             31 - 41
4.3 Discussions                                                                      41 - 44
Sample Questionnaire                                                             45
Questionnaire                                                          46 - 47

CHAPTER FIVE
5.1 Summary and conclusion                                                48 - 50                                                
5.2 Recommendations                                                           50 - 53
          Notes                                                                                54 - 56
          Bibliography                                                                    57 - 6

A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

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Details

Type Project
Department Mass Communication
Project ID MAS1144
Price ₦3,000 ($9)
No of Pages 66 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Mass Communication
    Project ID MAS1144
    Price ₦3,000 ($9)
    No of Pages 66 Pages
    Format Microsoft Word

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