This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy.
Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study.
Chapter two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research.
Chapter three deals with the research methods used by the project work. Sources of data, secondary date, collection of data and methods of data collection.
Chapter four deals with findings of the study. The findings of the study was that banks face a lot of challenges.
That is to say, Nigerian bank marketers is practicing what they preach
Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
ABSTRACT This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all... Continue Reading
ABSTRACT This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all... Continue Reading
ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP) on 1st of July, 1986, which has led to stiff competition in the industry. Marketing strategies is a written plan, usually comprehensive describing all activities involved in a particular marketing objective... Continue Reading
: A CASE STUDY OF BANK PHB It’s necessary to review the need for marketing research in an industry. However, it does not have to be that way, but because many companies and even industries have failed to take marketing research important in product development. Marketing... Continue Reading
(A CASE STUDY OF FIRST BANK NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, organization and event to create and maintain... Continue Reading
ABSTRACT This project entitled “Relationship Marketing Practice in the Nigerian banking industry” examines how banks have used this strategy overtime, the various goals of relationship marketing, the benefits of adopting this strategy, the cost of adopting relationship marketing,... Continue Reading
C HAPTER ONE 1.1 1.2 STATEMENT OF THE PROBLEM With the increasing dynamism and complexity of modern business operations, coupled with the ever-present accounting scandals of high profits companies such as Cadbury plc and Enronlinc have questioned the effectiveness of corporate governance mechanism and the quality of financial reports and... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development.... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler... Continue Reading
BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and... Continue Reading