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INFLUENCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI, EKITI STATE

  • Type:Project
  • Pages:66
  • Format:Microsoft Word
(Theatre Arts Project Topics & Materials)

Abstract
Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to gather relevant data. Chapter one defines the background and frame of reference for the project; providing the objectives, significance, statement of the problem and scope of the study as well as key terms that are fundamental to the study. In chapter two, the researcher offers an excursion into the study of television, noting its evolution and development in Nigeria. It also defines advertising with reference to its evolution and its growth in Nigeria. The study focuses on the influence of television advertisement on ‘Always’ sanitary pad as a commodity, using the theories of media dependency and social responsibility. Chapter three discusses the method of data collection and study population, while chapter four analyzes the quantitative data using simple percentage method and descriptive method for the qualitative data, further describing the ‘Always’ sanitary pad advertisement. In chapter five, the researcher summarized, made recommendations towards improving the quality of ‘Always’ sanitary pad television advertisement. The study concludes that there is need to make the commodity more available and affordable to the consumers.

INFLUENCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI, EKITI STATE

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Details

Type Project
Department Theatre Arts
Project ID THA0066
Price ₦3,000 ($9)
No of Pages 66 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Theatre Arts
    Project ID THA0066
    Price ₦3,000 ($9)
    No of Pages 66 Pages
    Format Microsoft Word

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