The study examined the Role of Mass Media on HIV and AIDS campaign. As a survey research, a sample of 300 people was taken from Yenagoa Metropolis. The sampling procedure was by the simple random sampling techniques. The instrument used to collect data was a questionnaire while data collected were analyzed using percentage. The findings showed that people are fully aware and are expose to HIV and AIDS through mass media. It also revealed that television and radio are the most effective mass media channel on HIV and AIDS campaign. The findings further revealed that constant power failure, language barriers and illiteracy are core factors affecting mass media HIV and AIDS campaign. Based on the findings, it was accordingly recommended that HIV and AIDS campaign message should also be on native/dialects to enable more people fit into the campaign awareness. Governmental Organizations and NGOâ€™S should get more involved by providing funds for campaign, workshops, symposium and talk shows across cities, towns villages and communities.
TABLE OF CONTENTS
Table Of Contents
Introduction/Background of the Study
Statement of the Problem
Purpose of the Study
Scope of the Study
Significance of the Study
Definitions of Terms
The Concept of Mass Media
The Role of Mass Media On HIV and AIDS Campaign
Summary of Related Literature
Population of the Study
Sample & Sampling Techniques
Instrument of Data Collection
Validity of the Instrument
Administration of the Instrument/Data Collection.
Research Question 1
Research Question 2
Research Question 3
Research Questions 4
Research Question 5
Research Question 6
Discussion of Results
INTRODUCTION OF THE STUDY
The Acquired Immunodeficiency Syndrome (AIDS) has literally exploded over the past three decades to become one of the worst epidemics of the twenty-first century. It is a fatal transmissible disease of the immune system caused by the Human Immunodeficiency Virus (HIV). According to Jeffery Sachs (2005), the HIV/AIDS pandemic is one of the most ferociously contagious diseases in history
Throughout history, human beings have faced the epidemic and it has threatened the existence of man on planet earth. Unfortunately, the epidemic continues to spread relentlessly claiming several millions of lives across the world even when it does not show in the face of those carrying it. Its origin is yet fully unknown, some say it was a punishment from God for manâ€™s disobedience in immoral sexual acts. Others have it that itâ€™s originated from manâ€™s sexual involvement with animals like chimpanzees, apes and other animals.
Nigeria the most populated country in Africa with over 170 million people is not ruled out of countries facing HIV and AIDS epidemic. About 3.3 million Nigerians (age 15 â€“ 30 years) are infected and several thousands have already died of AIDS and is bound to have a major socio-economic and public health challenges.
The menace of HIV and AIDS in Nigeria is worrisome. The epidemic defies treatment and experts in the health sector have carried out series of research and laboratory test towards propounding a permanent cure of the epidemic. HIV and AIDS have emerged as one of the greatest public health challenges that has proved difficult to stop in spite of the public health having dramatic success in other diseases (Bertrand 2005).
In the absence of possible treatment, intervention programs like campaign awareness, information spreading and knowledge sharing comes into play. Mass media is one of the instruments which could facilitate and give a directional thrust to the efforts to cure the disease if not to treat it. If medicine canâ€™t treat HIV AND AIDS, mass media is capable to prevent it with and ultimate goal to cure it through capabilities to impact education through entertainment (Singh 2009).
Mass media campaigns are frequently employed since their ability to reach every person in an effective way, giving such mass media campaign great potentials as an instrument in combating the spread of HIV/AIDS (Cohen 2005). Okunnu (2002) clearly pointed out the role mass media in the ways. The information function of the media is all encompassing an essential for the existence of members of the society. Through their various contents, the mass media collect, store, process and disseminate news, data, pictures, facts, messages, opinions and comments which members of the public need in order to react knowledgably to personal, environmental, natural and international conditions as well as to be in a position to take appropriate decisions.
In the light of this, the researcher has chosen to research on the role of mass media campaign on HIV and AIDS, how far the campaign have gone in making people have good knowledge of HIV and AIDS