+234 813 0686 500
+234 809 3423 853


  • Type:Project
  • Pages:69
  • Format:Microsoft Word
(Medical and Health Science Project Topics & Materials)


Over time information concerning exclusive breastfeeding has been passed to nursing mothers. This suggests that several print media communicators sources such as healthcare personnel’s or healthcare workers, family and friends, social media, television, radio, newspaper, billboard, flyer have been used as an important tool to influence communication and promotion to nursing mothers. The study therefore sought to explore the existence of, and the kinds of messages put in place by the print media and also investigate the influence of print media in promoting the practice of exclusive breastfeeding among nursing mothers in Lagos-State, Nigeria. The study employed the social learning theory as foundation. It used the survey method, using questionnaire as research instrument. The study population consisted of nursing mothers attending postnatal care and health talks in two health care centres. Simple random sampling technique was used. The sample size was (N=215). Data were analysed using Statistical Package for Social Sciences which was used to discuss five research questions. Findings revealed that the use of print media in creating awareness on the practice of exclusive breastfeeding was rated the highest, while the depth of infant care programmes put by print media communicators had the lowest rating. The practice of exclusive breastfeeding was rated averagely. Most nursing mothers also indicated that they came across messages on exclusive breastfeeding from other sources aside from the health centres. They also thought that there was need for improvement. The study also revealed that there were slight problems associated with or hindering dissemination of information on exclusive breastfeeding. The study concluded that the print media should be emphasized and other information source such as social media, television, radio, newspaper, billboard, flyers, pamphlet and family and friends need to be improved upon. The study also recommended that stake holders such as government, media organizations, World Health Organization, United Nations International Children’s Emergency Fund, need to provide more frequent access to this exclusive breastfeeding information, promoting it through print media and other source of information, and increase the depth of exclusive breastfeeding and infant care messages, that way a lot of changes can occur in the practice of exclusive breastfeeding.



Cover                                                                                                                                         i          

Title                                                                                                                                           ii

Declaration                                                                                                                                iii

Certification                                                                                                                              iv

Dedication                                                                                                                                 v

Acknowledgements                                                                                                                 vi

Table of Contents                                                                                                                      vii

List of Tables                                                                                                                            ix

Abstract                                                                                                                                     xii


1.1 Background to the Study                                                                                                    1

1.2 Statement of the Problem                                                                                                   4

1.3 Research Questions                                                                                                             5

1.4 Objectives of the Study                                                                                                      5         

1.3.1 General Objectives                                                                                                          5

1.3.2 Specific Objectives                                                                                                          5         

1.5 Significance of the Study                                                                                                   6

1.6 Scope of the Study                                                                                                             6

1.7 Operational Definition of Terms                                                                                         7


2.1 Conceptual Review                                                                                                           8

2.1.1 The concept of print media                                                                                            8

2.1.2 The history of print media in Nigeria                                                                             9

2.1.3 Function of print media                                                                                                 10

2.1.4 Print medium of mass media                                                                                         11

2.1.5 Print media promotional materials                                                                                 13       

2.1.6 Indigenous media                                                                                                          14

2.1.7 Media and maternal health                                                                                            14

2.1.8 Concept of health communication                                                                                 22

2.1.9 Promotions                                                                                                                     19

2.1.10 Concept of exclusive breastfeeding                                                                             22

2.1.11 Benefits of exclusive breastfeeding for infants and mothers                                      23

2.2 Theoretical framework                                                                                                      25

2.2.1 Origin and Historical background of Social Learning Theory                                       25

2.2.2 Assumption and principles of social learning theory                                                     26

2.2.3 Selected scholars’ comment on social learning theory                                                   26

2.2.4 Relationship of social learning theory to other theories                                     29

2.2.5 Interpretation and critique of social learning theory                                                      29

2.2.6 Relevance of the theory to the study                                                                             30

2.3 Empirical reports review                                                                                                   30

2.4 Summary of literature                                                                                                       41


3.1 Research Design                                                                                                         43

3.2 Population(s) of the Study                                                                                          43

3.3 Sample size (s) and Sampling Technique (s)                                                               43

3.4 Data collection Instrument and validation                                                                  44

3.5 Validity of the Research instrument (s)                                                                      45

3.6 Reliability of the Research Instrument                                                                       45

3.7 Methods of Administration of the Research Instrument                                            46

3.8 Method of Data Analysis                                                                                           46

3.9 Limitation of the study                                                                                               46



4.1 Analyses of the field performance (s) of the research instrument (s)                               47

4.2 Analyses of data on the research questions                                                                      47

4.3 Discussion on findings                                                                                                      60


5.1 Summary of the study                                                                                                      61

5.2 Conclusions of the study                                                                                                  61

5.3 Recommendations                                                                                                                        64

5.3.1 Recommendations to study-specific stakeholders                                                         63

5.3.2 Recommendations for further studies                                                                           64

REFERENCES                                                                                         65

APPENDIX                                                                                                  69


Table 1 Distribution of Respondents by whether they know about print media                    48

Table 2 Distribution of Respondents to ascertain if there are often messages on exclusive breastfeeding practice in print media form given at health centre                                  48

Table 3 Distribution of Respondents to find out which print media they have heard about             48

Table 4 Distribution of Respondents to know which print media is accessible to them        49

Table 5 Distribution of Respondents to know the method through which print media messages     are communicated by the health centre on infant care                                          49

Table 6 Distribution of Respondents on frequency of receiving print materials on infant care                                                                                                                                                         51

Table 7 Distribution of Respondents on frequency of receiving print materials on   exclusive         breastfeeding                                                                                                              51

Table 8 Distribution of Respondents by whether they receive print materials from the        health centre on exclusive breastfeeding during postnatal visits                                      52

Table 9 Distribution of Respondents by whether the print materials received serve as a reminder   on the practice of exclusive breastfeeding for their infant                                              52

Table 10 Distribution of Respondents by whether the print materials given on exclusive     breastfeeding are expensive                                                                                            54

Table 11 Distribution of Respondents by whether their husbands discourage them from bringing print materials home even when they are on exclusive breastfeeding                        54

Table 12 Distribution of Respondents by whether the print materials received on exclusive            breastfeeding are too lengthy to read                                                                              55

Table 13 Distribution of Respondents on whether print documents are usually written in a                         language difficult to comprehend                                                                                  55

Table 14. Distribution of Respondents to ascertain whether the print materials contain                   illustrations to support the messages therein                                                              55

Table 15.  Distribution of Respondents to ascertain whether there is someone who guides in carrying out the messages contained in the print materials received on exclusive breastfeeding                                                                     &n INFLUENCE OF PRINT MEDIA IN PROMOTING EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN LAGOS

Share This


Type Project
Department Medical and Health Science
Project ID MHS0128
Price ₦3,000 ($20)
No of Pages 69 Pages
Format Microsoft Word

Leave a comment...


    Type Project
    Department Medical and Health Science
    Project ID MHS0128
    Price ₦3,000 ($20)
    No of Pages 69 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study centers on the study of exclusive breastfeeding among nursing mothers (A case study of the nursing mothers, in Enugu State College of Education Technical). The basic identified problem is that in spite of the importance of exclusive breast feeding, some nursing mothers are yet to adopt it. Therefore, the objective of this study... Continue Reading
    (A CASE STUDY OF SELECTED NURSING MOTHERS IN ENUGU STATE COLLEGE OF EDUCATION TECHNICAL) ABSTRACT This study centers on the study of exclusive breastfeeding among nursing mothers (A case study of the nursing mothers, in Enugu State College of Education Technical). The basic identified... Continue Reading
    Abstract This project aimed at ascertaining the knowledge, practice, attitudes, feelings and some beliefs of exclusive breastfeeding among nursing mothers at Legon Hospital. The study was that of a descriptive one that relied on data collection using questionnaires administered... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1      Background of the study Breastfeeding is the very first stage of improving child’s survival. Breast milk as food for infants is very beneficial for the all round growth of a child. It enhances the physical, mental, and social growth of a child. Breast milk contains many nutritional values like antibodies... Continue Reading
    CHAPTER ONE INTRODUCTION  1.1 Background of the Study Breastfeeding is unequaled way of providing ideal food for the health, growth and development of infants and most natural way of feeding them in all traditions. It is an integral part of the reproductive process with important implications for the health of the mother. Human milk is the most... Continue Reading
    CHAPTER ONE INTRODUCTION 1.   Background of the study The sustainable development of a country lies in how effective communication is. The media is a powerful tool that drives the all round development of a country. The media has the tendency of packaging the programmes and policies of the government in such a way that it is understood by all... Continue Reading
    ABSTRACT   The researcher investigated the effects of maternal nutrition on the exclusive breastfeeding of infants in Egor Local Government Area of Edo State. The purpose of the study was to find out the effects of maternal nutrition, socio-economic status, occupation, and perception on the exclusive breastfeeding of infants in Egor Local... Continue Reading
    Abstract Background: In Nigeria, periodic national surveys report the practice of exclusive breastfeeding (EBF) in the general population to be over 50 %. However, little is known about EBF among professional working mothers, particularly its duration after maternity leave. Female workers are entitled to 12 weeks (84 days) of maternity leave with... Continue Reading
    ABSTRACT This study was conducted to assess the knowledge and attitude of female bankers toward the practice of exclusive breast feeding in IkpobaOkha local government area in Benin City, Edo state. The background of the study gave a general and comprehensive introduction of the study, statement of the problem were identified. The significance of... Continue Reading
    ABSTRACT The study knowledge attitudes of nursing mothers towards immunization aimed at evaluating the to determine the importance of immunization on the well being of nursing mothers, to examine the relationship between immunization and the level of immunity of the nursing mothers, to examine the role of immunization in curbing minor diseases... Continue Reading