+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC

  • Type:Project
  • Pages:49
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)
TABLE OF CONTENTS

APPROVAL PAGE ii
DEDICATION iii
CERTIFICATION iv
ACKNOWLEDGEMENT v
TABLE OF CONTENTS vi
CHAPTER ONE 1
INTRODUCTION 1
1.1 Background to the Study 1
1.2 Statement of the Problem 3
1.3 Objectives of the Study 4
1.4 Research Questions 4
1.5 Significance of the Study 5
1.6 Scope and Limitation of the Study 6
1.7 Research Methodology 6
1.8 Population of the Study 6
1.8.1 Sampling Technique and Sample Size 7
1.9 Sources of Data 7
1.9.1 Research Instruments 8
1.10 Method of Data Analysis 8
CHAPTER TWO 9
LITERATURE REVIEW 9
2.1 Introduction 9
2.2 The Concept of Marketing Strategy 9
2.3 Developing Marketing Strategies and Plan 10
2.4 The Marketing Mix Strategy 11
2.5 Organizational Arrangement for New Product Development 13
2.5.1 Growth Strategy Approach 17
2.5.2 The BCG Growth Share Matrix 18
2.6 Innovation and New Product Development in the Banking Industry 21
2.7 Achieving New Product Success within the Financial Service Industry 21
2.8 Strategies for Marketing of Banking Products 24
2.9 Growth in the Nigerian Banking Industry 25
2.10 Technological Innovations and Competition in Banking Industry 26
2.11 Competitive Advantage and New Product Development 28
2.12 Profitability and New Product 29
2.13 Data Analysis and Presentation 31
CHAPTER THREE 37
Summary, Conclusion and Recommendation 37
3.1 Summary 37
3.2 Conclusion 37
3.3 Recommendations 39
REFERENCES 41
 

THE CONTRIBUTION OF NEW PRODUCT ON THE GROWTH AND DEVELOPMENT OF COMMERCIAL BANK IN NIGERIA A CASE STUDY OF UBA PLC

Share This

Details

Type Project
Department Business Administration and Management
Project ID BAM2455
Price ₦3,000 ($9)
No of Pages 49 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM2455
    Price ₦3,000 ($9)
    No of Pages 49 Pages
    Format Microsoft Word

    Related Works

     (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) ABSTRACT This study is conducted on an Assessment of Contribution of Commercial Banks in the Economic Development of Nigeria. The concept is also on eye opener to the society and business as well. The research was... Continue Reading
    ABSTRACT This study is conducted on an Assessment of Contribution of Commercial Banks in the Economic Development of Nigeria. The concept is also on eye opener to the society and business as well. The research was carried out by means of questionnaires and oral interview with the official/staff of the bank selected on which the following questions... Continue Reading
    ABSTRACT The researcher interview to identifying and appraise the financial contribution o f the international bank for reconstruction and development to the growth of the agricultural sector of Nigeria. Chapter one of this study will contain introduction which includes background of study statement of the study objective of the study significance... Continue Reading
    AN APPRAISAL OF THE FINANCIAL CONTRIBUTION OF THE INTERNATIONAL BANK FOR RECONSTRUCTION AND DEVELOPMENT TO THE GROWTH OF AGRICULTURAL SECTOR OF NIGERIA. ABSTRACT The researcher interview to identifying and appraise the financial contribution o f the international bank for reconstruction and development to the growth of the agricultural sector of... Continue Reading
    THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment,... Continue Reading
    ABSTRACT This project work was written in an attempt to examine the contributions of partnership business to the economic development and growth of Nigeria . Enugu Metropolis was used as the case study. TABLE OF CONTENT Title page II Approval page III Dedication IV Acknowledgment V Abstract VI Table of content VII Chapter one 1.0 Introduction 1... Continue Reading
    Abstract The research work is survey research design which was conducted to find out the contributions of the banking sector to Agriculture growth in Rural Areas a case study of the First Bank of Nigeria Plc, Enugu. The researchers used sapling techniques to select the population for the study after the investigations some findings were made.... Continue Reading
    ABSTRACT The ability of my nation to attain growth and development to a large depends on a number of factors, of which banking is one. Hence, it became imperative to note that banking business started not as a chance phenomenon rather, for the basic social and economic needs of the society. The purpose of this study is to carry out a research on... Continue Reading
    ABSTRACT The ability of my nation to attain growth and development to a large depends on a number of factors, of which banking is one. Hence, it became imperative to note that banking business started not as a chance phenomenon rather, for the basic social and economic needs of the society. The purpose of this study is to carry out a research on... Continue Reading
    CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In any modern economy, the efficient production and exchange of goods and services requires money and bank is the instrument for affecting it. The last few years have... Continue Reading