+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE).

  • Type:Project
  • Pages:129
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT 
This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. 
- To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux.
- To determine how prices of Royalux affect its demand, position and market shares. 
- To find out how customers respond to different prices of different quality of products. 
The scope of the study was limited to Enugu Metropolis. In sourcing for the required informtion, the researcher used both primary and secondary data which collected through oral interviews and administration of three sets of questionnaire one for the management and relevant staff of Hardis and Dromades, others for consumer and distributors. Bowloy’s formular was used to determine the sample size of consumers while Topmans formular was used for Distributors whist a census survey was used for the management/ relevant staff of Hardis and Dromades. Data were organized, analysed, interpreted and summaried using tables, percentages, pie chart and histogram, and chi-square statistics were used to test the three hypotheses formulated.
Based on the analysis, the following finding were made;
- That Hardis and Dromades products become a household name in Enugu.
- That the firms cost of production was given the highest consideration in setting price for Royalux.
- The high cost of transportation and handling cost contributed to increase in price of Royalux
- That the wholesales and consumer of Hardis product were encourage to a reasonable price to buy Royalux.    

TABLE OF CONTENT
Title page
Approval page 
Dedication
Acknowledgement 
Abstract 
Table of content 

CHAPTER ONE
1.0 Introduction
1.1 Background of the study 
1.2 Statement of the problem
1.3 Objective of the study
1.4 Formulation of hypothesis 
1.5 Scope of the study 
1.6 Definition of term 

CHAPTER TWO
2.0 Literature review 
2.1 Overview of pricing
2.2 Objective of pricing 
2.3 Pricing strategies
2.4 Factor influencing price (Determination) 
2.5 Impact of pricing on the marketing of New product 
2.6 Pricing strategies Adopted for marketing new product. 
2.7 Pricing strategies for the marketing of Royalux.

CHAPTER THREE
3.0 Research methodology
3.1 Sources of data 
3.2 Research instrument used 
3.3 Population of study 
3.4 Determination of sample size
3.5 Sampling techniques
3.6 Method of data analysis and treatment 
3.7 Questionnaire administration 
3.8 Limitations of study

CHAPTER FOUR 
4.0 Data presentation, analysis and interpretation
4.1 Presentation and analysis of data
4.2 Test of hypothesis 

CHAPTER FIVE
5.0 Summary of findings, recommendation & conclusion
5.1 Summary of findings 
5.2 Recommendation 
5.3 Conclusion 
Bibliography 
Appendix 

EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE).

Share This

Details

Type Project
Department Marketing
Project ID MKT0758
Price ₦3,000 ($9)
No of Pages 129 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0758
    Price ₦3,000 ($9)
    No of Pages 129 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. - To determine how prices of Royalux affect its demand,... Continue Reading
    ABSTRACT This study focused on effective pricing strategies for purchasing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. -To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. -To determine how prices of Royalux affect its demand,... Continue Reading
    ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading
    ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
    (A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
    Abstract This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of... Continue Reading
    EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project... Continue Reading
    ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
    (A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. ... Continue Reading
    ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading