+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINNESS NIGERIA PLC)

  • Type:Project
  • Chapters:5
  • Pages:70
  • Methodology:Simple Percentage
  • Reference:YES
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)
ABSTRACT
The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour.
This project therefore attempts to examine how the use of marketing strategies have generated sales for Guinness Nig. Plc following it’s impact on consumer purchasing behaviours.  Efforts are therefore made to show the relationship between sales turnover and the amount spent on marketing activities.
The project work is divided into five chapters conveying the introduction, literature review, research methodology, analysis of result and findings as well as recommendation and conclusion which might help to achieve greater sales using marketing strategies.  In all special attention is paid to both the company sales record and the consumer’s questionnaire for the analysis.
 
TABLE OF CONTENTS

Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
1.0INTRODUCTION
1.1Background of the study
1.2Statement of the problem 
1.3Objectives of the study
1.4Research questions
1.5Hypothesis formulation
1.6Significance of the study
1.7Scope of the study
1.8Limitations of the study
1.9Reference

CHAPTER TWO
2.0LITERATURE REVIEW
2.1introductions
2.2Marketing, objectives, marketing strategies and marketing programs
2.3selecting a marketing strategy
2.4Objectives of Guinness brewery nig. plc
2.5Relationship between marketing strategies and consumer purchasing behaviour for Guinness products

CHAPTER THREE:
RESEARCH DESIGN AND METHODOLOGY
3.0Introductions
3.1Research design
3.2Population of the study
3.3Sample size determination
3.4Instrument for data collection
3.5Validation of the instrument
3.6Reliability of the instrument
3.7Methods of data collection
3.8Method of data analysis 

CHAPTER FOUR
4.0Data presentation and analysis
4.1Presentation and analysis of data
4.2Testing of hypothesis
4.3Summary of finding

CHAPTER FIVE
DISCUSSION, RECOMMENDATION AND CONCLUSION
5.1Discussion of findings
5.2Conclusions
5.3Recommendation
5.4Suggestion for further study
Bibliography
APPENDIX  I
APPENDIX  II

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINNESS NIGERIA PLC)

Share This

Details

Type Project
Department Business Administration and Management
Project ID BAM1666
Price ₦3,000 ($20)
Chapters 5 Chapters
No of Pages 70 Pages
Methodology Simple Percentage
Reference YES
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1666
    Price ₦3,000 ($20)
    Chapters 5 Chapters
    No of Pages 70 Pages
    Methodology Simple Percentage
    Reference YES
    Format Microsoft Word

    Related Works

    ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour.... Continue Reading
    ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This... Continue Reading
    ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This... Continue Reading
    (A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each... Continue Reading
    ABSTRACT The main focus of this research work is to examine the role of purchasing in multinational companies in the economic development of Nigeria. MNC’s are agent of development in the sense that they constitute the source of capital investment, employment for the people, technological transfer etc. However, many detest their existence... Continue Reading
    ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising... Continue Reading
    (A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us