+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS A CASE STUDY OF EXECUTIVE AIRLINE SERVICES

  • Type:Project
  • Pages:71
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
ABSTRACT

This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:-
-To find out if the customers are satisfied with the quality and availability of EAS.
-To determine whether airline users are satisfied with the fare charged by executive airline services.
-To recommend the appropriate measures aimed at improving the marketing strategies used by executive airline services.
Based on the above objectives, the researcher prepared two sets of well structured questionnaires, one for the management and relevant staff and other for the customers of Executive Airline Services (EAS) within Enugu Metropolis Extensive literature review was carried out and the sample size of 369 customers determined using top man’s formular, since the population of management and relevant staff is 7, the researcher did a census survey.
The four hypothesis formulated were tested using chi-square and data collected were analysed using tables, percentages and frequencies.
Some of the findings are:-
-That the customers within Enugu Metropolis are satisfied with the quality of EAS, Airline Services.
-That the marketing strategies adopted by EAS Airline have positive impact on the profit of the organization
However, their charges are considered by their customers to be high and their promotional strategies are not effective for creating customers awareness of their services.
Based on the findings, the researcher suggest among others that:
-The airline should make their fares to be in line with those of airline and equally intensify their efforts in their promotional strategies.
They should always remember that the customer is the king, and the only survival strategy in a competitive marketing environment is the use of effective and efficient strategies, which are both responsive and responsible.

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents

CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Formulation of hypotheses
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of term

CHAPTER TWO
2.0 Literature review
2.1 An overview of marketing
2.2 An overview of marketing strategy
2.3 Product strategies
2.4 Pricing strategies
2.5 Distribution strategies
2.6 Promotion strategies
2.7 Marketing strategies used by airlines
2.8 Marketing strategies used by EAS

CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Research instruments used
3.3 Population of the study
3.4 Sampling technique
3.5 Determination of sample size
3.6 Method of questionnaire administration or distribution
3.7 Method of data analysis and treatment
3.8 Limitations of the study

CHAPTER FOUR
4.0 Presentation, analysis and interpretation of data
4.1 Presentation and analysis of data
4.2 Test of hypotheses

CHAPTER FIVE
5.0 Summary of findings, recommendations and conclusion
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
    Bibliography
    Appendix
 

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS A CASE STUDY OF EXECUTIVE AIRLINE SERVICES

Share This

Details

Type Project
Department Marketing
Project ID MKT0651
Price ₦3,000 ($9)
No of Pages 71 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0651
    Price ₦3,000 ($9)
    No of Pages 71 Pages
    Format Microsoft Word

    Related Works

    EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: - •To find out... Continue Reading
    MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and... Continue Reading
    ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
    ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
    (A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust... Continue Reading
    ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading
    PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of... Continue Reading