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The Impact of Advertising and Sales Promotion on The Profitability of Scale Business. A Case Study Of Rojalin Company Ltd Ogwashi Uku Delta State

  • Type:Project
  • Pages:42
  • Format:Microsoft Word
(Business Administration and Management Project Topics & Materials)

BACKGROUND OF THE STUDY

Advertising and sales promotion has not only become an integral part of our society and economic system but has also grow over the year to assume tremendous proportions  both as a business activity and social phenomenon. It has affected not only the business sector but also the whole society (Oghudge, 1993)

Advertising and sales promotion have been seen as life wire of an organization which help in the creation of awareness educating and informing consumers/customers about a particular product, which will help in increasing a company sales turnover and more profit to the organization sine all business organization or firms that are being with the aim of making profit, it will be advantageous that companies adopt those marketing mix in its operation to keep it going. Since consumers need to be aware or informed about a particular product advertizing can also be made known to the society so as to avoid mix up in certain information being passed out to them (the society).after this have been done, companies also apply their sales promotion which help in retaining the customers patronage and make them loyalists to the product, and this result in sustaining high sales volume and more profit to organizations. In fact, advertising and sales promotion are very significant throughout the life of a product because of  the roles they play, which bring about more sales and profit to an organization or firm(Robert,2001).Consequent upon the above the researcher is interested in finding out the role those marketing mix plays in the business sector.

The Impact of Advertising and Sales Promotion on The Profitability of Scale Business. A Case Study Of Rojalin Company Ltd Ogwashi Uku Delta State

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Details

Type Project
Department Business Administration and Management
Project ID BAM1577
Price ₦3,000 ($9)
No of Pages 42 Pages
Format Microsoft Word

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1577
    Price ₦3,000 ($9)
    No of Pages 42 Pages
    Format Microsoft Word

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