AN ASSESSMENT OF MASS MEDIA'S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
This work was done to final out the assessment of the mass media’s role in the campaign against drug abuse, because drug abuse has become a serious problem we are facing both in Nigeria and in other parts of the world.
The objectives of this research is to find out if drug abuse has increased crime rate in Nigeria, to find out if the mass media is performing their functions effectively, its assessment in the campaign against drug abuse in Nigeria and what impression people have about drug abuse in Nigeria.
A critical review of related literature was made. The methodology used, the research design, sample, the method of data collection and analysis is found in chapter three.
Chapter four is devoted to the analysis of data collected and results of the research. Tables were used in the results.
Chapter five contains the summary of the study and the recommendations for further study.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
CHAPTER TWO : REVIEW OF THE LITERATURE
CHAPTER THREE: MYTHOLOGY
CHAPTER FOUR : DATA ANALYSIS AND RESULTS
CHAPTER FIVE: SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY
Appendix A: Letter of Introduction
Appendix B: Questionnaire.
There is no limit to the study of media and society. Media and society as a subject covers a wide range of issues. Communication has a lot to do with the individual. It effects and defects are so notable that they cannot be swept under the carpet. Media and society are interwoven and nether of them can exist without the other. But first of all, what is communication?
Fiske (1990) defines communication as “social interaction through message” Jaya- weera (1991) sees it as an interaction process through which persons or groups relate to each other and share information, experience and culture. Looking at the above definitions communication can be said to be the transferring or transmitting of ideas, attitudes and information from one person to anther. Okunna (1999) throws more light on the above assertion when she says “to communicate basically means to share ideas information, opinions , feelings or experiences between people?
Read also: Business management project topics and materials
According to Okunna (1999) the mass media perform a number of functions, which benefit the individual as a member of a society. She goes on to say that these functions range from serious informational and educational functions to lighter functions like entertainment.
The functions of the mass media in the society includes .
The mass media is known as the watch dog of the society and with the information and education function, it will be known if the mass media has played roles in the campaign against drug abuse in Nigeria. This is because like the dry rot that eats away the wooden beams of a house, drugs can corrode the whole structure of society. For human society to function properly, it must have stable families, healthy workers, trustworthy governments, honest polices and law abiding citizens . Drugs corrupt every one of these fundamental elements.
The home however is probably where drugs do the most damage. Parents who are distracted by their craving for drugs rarely provide their children with a stable home life. Many children who grow up in this environment take to the streets or even get involved in drugs themselves.AN ASSESSMENT OF MASS MEDIA'S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA