THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGUSTATE.
(A CASE STUDY OF ENUGU METROPOLIS )
Development is the process of moving the world, of engage in the task of self- improvement with the available is necessary, not only for all aspects of a person'’ development, but also for all aspects of a nation development following this, the broadcast media are the most vital instrument for influencing the masses to either consumer or conserve. In development countries an issue which does not appear on television or radio does not even exist. Here in the development world, the question is: to what extent in educating the masses?
Therefore , the purpose of this research is to fid out the role the broadcast media have played in educational advancement of the people. This work is divided into five chapters for an introduction gives an insight into the electronic medium and Enugu State education It slides into detailed exposition of relevant related literature and the formulation research appropriate research methodology and measuring instrument were used.
After a carefully conducted analysis it was discovered that three formulated hypotheses received statistical support route the remaining one up heed the null hypotheses.
Based on the above findings the researchers recommend that for effective educational advancement of the masses by the media, government should give it’s influencing support so that it be comes a worthy venture.
Communication is the most vital factor in building and developing nation.
Following this, national development in any society cannot be achieved without wide spread education for children and adults Education is recognized as the most potent instrument for development. Through education, people assimilate fundamental values and develop new ones. In addition, certain prescribed goals are realized n areas of economic growth, healthcare, political and social awareness, political stability, self-reliance, national identity, among other things.
The mass media, particularly the electronic or broadcast media, become a powerful and effective instrument for achieving these national goals. Broadcasting is the transmission of signals through electronic agent wares which convert audio and video signals in a form in which they can be received in the audiences homes.
Broadcast media includes radio and television . radio is broadcasting which appeals to the auditory and visual senses.
1.1 BACKGROUND OF THE STUDYS
The origin of educational broadcasting in Nigeria could be linked with the introduction of broadcasting services in the country. The wired broadcasting services in the country was commissioned in Lagos by the colonial administration. The broadcasting services involved a system where by a radio station received the British Broadcasting corporation (BBC) prorammes and then relayed same to subscribes through cables connected to loud speakers installed in people homes.
In the 40’s, the radio rediffussion was established in Lagos until in 1951 when it was changed to the Nigerian Broadcasting services (NBC). The Nigerian broadcasting services relayed such programmes as news reviews, sports and religious issues, and it exclude itself when it brought daily account of political news to millions of people during the 1959 general election campaigns. It also brought news in English and the three main Nigeria languages. In 1954. It launched a magazine
TITLE THE RADIO TIMES.
Television broadcasting was established in the country on October 21, 1959 in Ibadan by the government of western Region of Nigeria. The station was run luctiauy under the trade name of Western Nigerian Television Authority (NTA) Ibadan was the first in television broadcasting followed by the Eastern Nigerian government, Enugu, and others.
Furthermore, Enugu being the regional capital of the former Eastern Nigeria, and currently Enugu state, occupies a strategic position in the political and social organization of Nigeria that being the case, there are some broadcast media located in several parts of the state.
The Enugu state broadcasting service (ESBS) the Nigeria Television Authority (NTA), the Federal Radio corporation of Nigeria (FRCN) have a great role to play in the quantities and qualitative education of the citizenry their objectives are realized through the souring of innovative programmes spread around or anchored on the media commissions. The Enugu state Broadcasting services (ESBS) for instance, has the university of (UNIAIR) programme which is a second chance educational programme organization in collaboration with an educational institution of the tertiary level to educate the masses in the same vein, the Nigeria Television Authority (NTA) and the state radio station, both have fashioned out education programmes which are dished out to the public for their viewing and listening pleasure. The question that comes to mind is whether the broadcast media have really helped in educational advancement and perhaps national development.
Over the years, lots of studies and searchers have been carried out and consequently many books written and published in order to discover the answer to the above question. This efforts have been made to find out the relationship between the media and educational advancement of students in their understanding and retentive ability. Today, it is accepted that educational programmes as the broadcast media produce some effect in the audience in the areas of retention comprehension and out – spoken ability. In some cases, the media produced some cases, the media produced some negative influence on the audience. however, it would appear that the broadcast media are not living up to their expectation even through the fault or blame should not be centred around them only. The government and the entire citizenry also have their share of the blame and fault. The problem lies squarely on freedom of the press or freedom of expression for the whole country. Not with standing the problems, broadcast media of Enugu metropolis have as their formal objectives, the following:
1. Compliment and support class room education this is possible with the instructional television on air educational programmes.
2. To broaden and deepen knowledge
3. To encourage intellectual development
4. To encourage and teach skill acquisition
5. To provide tutorials on curricula subjects.
6. To provide a forum for education, information enlightenment and entertainment.
This study, among other things, find out the effectiveness of he broadcast educational advancement. Again it finds out whether the timing of educational programme on the broadcast media is suitable for the general public. The study strives to find out if the instructional television and university of aim are packaged to stimulate interest and understanding. Finally, it finds out if the education programme on the media are more effective in educating the masses, particularly, the students them the academic activities in schools.
The importance of education in any society can never be over emphasized. Development can only be achieved when there is a high level of literacy in a community. With this in mind, the objectives of this study are as follows:
a. To ascertain the extent the broadcast media have played in educating the populace in EnuguState.
b. To find out the effectiveness of the media educational programmes on the masses and know these programmes can be improved upon to suit the target audience.
c. To find out the number of people who have benefited from the educational programmes of the broadcast media, more so, how the media help in educational advancement.
1.4 SIGNIFICANCE OF THE STUDY
This study is imperative considering the fact that the world is ever- changing thus the general public wants to be informed or rather, educated on some necessities of life, especially those who were not opportune to be enrolled into the various institutions of learning therefore come the broadcast media and their role in learning. It is therefore important to find out the role of broadcast media in Enugu state in educating its masses, at the same time, examining the problems encountered in their daily activities. The study show the extent where by the audience benefit from these programmes or rather, their effects on the masses. finally, the results of this study will add to the total body f knowledge beneficial to the society.
1.5 RESEARCH QUESTIONS:
1. Does the educational programme from the broadcast media stimulate interest in the society?
2. Do the media time their educational programme effectively to suit their massive audience in Enugu metropolis?
3. Do the media package the university of the Air and instructional television to enhance understanding ad education?
4. Do the broadcast media help in educational advancement in the state?
1.6 STATEMENT OF HYPOTHESES:
The researchers programme from the media stimulate interest in the masses.
Ho: Educational programme from the masses do not stimulate interest in the masses.
H2: The timing of educational progamme on the broadcast media is suitable to the general public.
Ho: The time of educational programme is not suitable to the general public
H3: The instructional television ad the university of the Air and packaged effectively to enhance understanding and educational masses.
Ho: The instructional television and the university of the Air are not packages effectively to enhance understanding and educate the masses.
H4: Broadcast media and their educational programmes are more effective in educating the populace than academic activities in schools.
H5: Broadcast media ad their educational programmes are not more effective in educating the populace then academic activities in schools.
1.7 SCOPE AND LIMITATION OF THE STUDY:
The study is an assessment of how the broadcast media affect the masses and help in educational advancement in Enugu state. The study was constrained by time, so the researcher does not claim that the study will be 100% reliable taking a look at the above problem, it limited us to the number of people that will be sampled.
Another constraint is the finance limitation of covering some named states to obtain a varied result or a poll of opinion from other states. Notwithstanding these aforementioned problems, it is expected the a valid result would be obtained that would add to the body of existing knowledge in the area of behavioral change towards education. So that people’s ideas are changed with education.
1.8 DEFINITIONS OF TERMS
The following terms in the study are here by defined conceptually and operationally:
Telecast, send out in all directions, especially by radio, or television on usually a speech or news
Electronically mediated instrument used to disseminate information or the media particularly on education
Systematic traducing and instruction, usually intellectual and moral trimming
All efforts made to impact knowledge through academic and non academic processes, usually to develop, character and mental powers
Programmes that impact knowledge to the people
University of the air, instructional television on the broadcast media
Organized political community with its apparatus of government, such a community for meaning
The regional capital of the former Eastern Nigeria and currently EnuguState
In carrying out the study, the following assumptions were made:
That the people who composed the sample watched television or listened to the radio that the broadcast educational programmes were effective in the educational advancement of the masses, both old and young rich and poor.
Previous study has been carried out on this topic, thus there is much research work gathered in the literature review
NTA Handbooks, ESBS Corporate Affaires Division Nwosu, Ikechukwu (1990) Mass Communication and National Development the Concise Oxford Dictionary of Current English, OxfordUniversity Press.